‘The New Abnormal’ Infographic Shows Preposterous Portion
Vivian Lau — May 26, 2012 — Lifestyle
References: makinghealtheasier.org & holykaw.alltop
America is known to be one of the most obese nations in the world, and ‘The New Abnormal’ infographic sheds light on the preposterous growth of portion sizes for most meals.
It is obvious that restaurants and fast food joints are a contributing factor to this potentially life-threatening issue. Over the last 60 years or so, a standard meal has swelled to four times its initial portion. Soda sizes have grown six-times larger, hamburgers are three-times heavier and fries have almost tripled in size as well.
Though the changes have been made in accordance to popular demand, it is clear that food establishments must take a hard line towards diminishing quantities in order for the population to lead a better lifestyle.
It is obvious that restaurants and fast food joints are a contributing factor to this potentially life-threatening issue. Over the last 60 years or so, a standard meal has swelled to four times its initial portion. Soda sizes have grown six-times larger, hamburgers are three-times heavier and fries have almost tripled in size as well.
Though the changes have been made in accordance to popular demand, it is clear that food establishments must take a hard line towards diminishing quantities in order for the population to lead a better lifestyle.
Trend Themes
1. Portion Size Reduction - Opportunity to disrupt the food industry by offering smaller, healthier portion sizes.
2. Healthy Fast Food - Opportunity to innovate in the fast food industry by providing healthier meal options with reasonable portion sizes.
3. Promoting Awareness - Opportunity to disrupt the advertising industry by creating campaigns that highlight the risks of excessive portion sizes.
Industry Implications
1. Food Service - Opportunity for restaurants and fast food chains to redefine portion sizes and encourage healthier eating habits.
2. Health and Wellness - Opportunity to disrupt the health and wellness industry by promoting the importance of portion control and balanced meals.
3. Advertising and Marketing - Opportunity for advertisers to educate consumers about the dangers of oversized portions and promote healthier alternatives.
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