Audi Joins Dezeen on the Domino Act Installation
Amy Duong — April 20, 2023 — Art & Design
References: dezeen
Dezeen works in collaboration with Audi to present the Domino Act installation during Milan design week. The exhibition is made up of mirror-clad monoliths that line up against one another similar to the look of dominoes around the Audi House of Progress exhibition to explore circular design. It was designed by Gabriele Chiava, who is the former creative director of Marcel Wanders Studio. She is also currently one of the founders of the design studio Controvento.
The installation is meant to showcase the progression that the automobile brand has made towards introducing circular design in its processes of production. It draws upon the idea of the domino effect, as seen through the visual look and namesake, meant to unveil how one action can set off a chain of results.
Image Credit: Audi, Dezeen
The installation is meant to showcase the progression that the automobile brand has made towards introducing circular design in its processes of production. It draws upon the idea of the domino effect, as seen through the visual look and namesake, meant to unveil how one action can set off a chain of results.
Image Credit: Audi, Dezeen
Trend Themes
1. Circular Design Implementation - Circular design implementation in various industries can enhance sustainable production and responsible consumerism.
2. Experiential Marketing Installations - Experiential marketing installations with artistic and interactive concepts can help brands create emotional connections with their target audience.
3. Collaborative Projects - Collaborative design projects between creative professionals from different industries can lead to innovative and inspiring creations.
Industry Implications
1. Automotive Industry - Circular design can be adopted in the automotive industry to improve energy efficiency, reduce waste, and lower environmental impact.
2. Exhibition and Event Management Industry - Exhibition and event management companies can develop more experiential and immersive installations that promote sustainability and social responsibility.
3. Creative Design Industry - Collaborative design projects between professionals from different fields can produce disruptive innovations in product design, architecture, and art.
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