The DIP Little Dipper Shares Just a Small Portion of Paint
Laura McQuarrie — March 2, 2021 — Eco
References: designispersonal & prnewswire
DIY style and home improvement brand DIP (Design Is Personal) is introducing the DIP Little Dipper pouches to help customers make sure they're falling in love with the right shades before they commit to a larger purchase. The system provides a small portion of paint from any color, so that people can get an accurate representation of what a fresh paint color will look like in the home. Unlike sample cards that can be unreliable, this option makes it easy to see the color in different settings and at different times of the day.
The brand is also debuting the first-ever paint gallon in a recyclable bag, the DIP Big Dipper, to help reduce wasted paint and offer an alternative to paint cans that are troublesome to recycle.
The brand is also debuting the first-ever paint gallon in a recyclable bag, the DIP Big Dipper, to help reduce wasted paint and offer an alternative to paint cans that are troublesome to recycle.
Trend Themes
1. Paint Sampling Revolution - The DIP Little Dipper's reimagined paint sampler pouches provide multiple benefits such as a more accurate representation of how a paint color will look in different settings and at different times of the day, and the ability to reduce wasted paint, disrupting the traditional paint sampling and purchasing process.
2. Recyclable Paint Containers - The DIP Big Dipper's environmentally friendly paint can replacements with a recyclable bag gives an opportunity to reduce the pollution caused by traditional paint cans and creates a market for more eco-centric paint products, disrupting the paint industry's packaging norms.
3. Home Improvement Simplification - DIP's innovative products allow homeowners and do-it-yourself enthusiasts a hassle-free and more eco-centric way to test and purchase paint, simplifying the home improvement process and disrupting the traditional mindset of home improvement.
Industry Implications
1. Home Improvement Retailers - Retailers can use DIP's innovative paint sampling pouches and recyclable bag concept to reduce waste, promote eco-friendliness and enhance the paint selection experience for their customers, creating a market differentiator and disruptor in the home improvement industry.
2. Paint Suppliers and Manufacturers - The paint industry can benefit from DIP's redefined sampling and packaging offering by creating more eco-centric products that appeal to the environmentally conscious customer and by reducing product waste, a disruptive way to rethink the paint supply chain.
3. Recycling Companies - DIP's push for a more eco-friendly paint industry can create a strategic partnership opportunity for recycling companies that can help design and manufacture new products or recycle unwanted paint from consumers more efficiently, potentially disrupting traditional recycling processes.
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