The Lift by Oded Hirsch Comments on Out-Of-Control Consumerism
Meghan Young — September 21, 2012 — Art & Design
References: liverpoolbiennial & mymodernmet
The art installation titled The Lift by Oded Hirsch, an Israeli artist working and living in New York, will have people scratching their heads. Interestingly enough, that was one of the criteria when Liverpool Biennial commissioned the piece from Hirsch. It is essentially a traditional elevator erupting from the earth below. Among many speculations, it wouldn't be surprising if some people mistook it for a time-traveling hoax.
Messing up the once pristine floor of the shopping district at Liverpool One, The Lift by Oded Hirsch addresses the escapist-capitalist space and consumerist mentality it breeds. Hirsh reveals, "I decided I wanted to create a work that would respond to the new social reality that was created there[....] I had these images of a cityscape getting out of control. From there I got to the idea of a rebellious elevator, that bursts from the earth as if from some underworld beneath the shiny shopping center."
Messing up the once pristine floor of the shopping district at Liverpool One, The Lift by Oded Hirsch addresses the escapist-capitalist space and consumerist mentality it breeds. Hirsh reveals, "I decided I wanted to create a work that would respond to the new social reality that was created there[....] I had these images of a cityscape getting out of control. From there I got to the idea of a rebellious elevator, that bursts from the earth as if from some underworld beneath the shiny shopping center."
Trend Themes
1. Art Installation Innovations - Artists are creating disruptive and thought-provoking installations, like The Lift by Oded Hirsch, that challenge traditional perspectives and comment on societal issues.
2. Critiquing Consumerism - Artworks such as The Lift by Oded Hirsch are drawing attention to the negative aspects of consumerism and the impacts it has on society.
3. Escapist Spaces - Installations like The Lift by Oded Hirsch are highlighting the prevalence of escapist spaces in modern society, inviting viewers to question the underlying motivations and effects of such environments.
Industry Implications
1. Art and Sculpture - The art and sculpture industry can explore innovative installation ideas that challenge conventional norms and provoke critical thinking.
2. Retail and Shopping Centers - Retail and shopping center developers can reimagine their spaces to incorporate art installations that prompt deeper contemplation about consumerism and societal impact.
3. Urban Planning and Architecture - Incorporating unconventional elements like rebellious elevators, as seen in The Lift by Oded Hirsch, can inspire urban planners and architects to create spaces that disrupt traditional urban landscapes and encourage unique experiences.
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