The Lawn Club is a Taste of the South of France in Canada
Grace Mahas — June 7, 2023 — Lifestyle
References: greygooselawnclub
The Lawn Club, presented by GREY GOOSE® Vodka, arrives in cities across Canada. This touring pop-up event offers Canadians an opportunity to immerse themselves in the cherished French pastime of pétanque, a stylish twist on lawn bowling. Guests can showcase their skills on the lanes and then retreat to the Clubhouse to indulge in refreshing cocktails and delectable chef-made crêpes, providing the ultimate summertime experience in Canada.
The Lawn Club invites guests to reserve a lane for up to six people, with packages priced at approximately $45 per person. This unique experience can be purchased through the event's website. Event dates and locations include Toronto (July 5-9) at the North Lawn Stanley Barracks, Calgary (July 19-23) at Fort Calgary, Vancouver (August 2-7) at Concord Pacific Place Lot 039, and Montreal (August 23-27) at Old Port, Jardin Pétanque.
The $270 package includes access for six guests to the Lawn Club, one GREY GOOSE Vodka soda or spritz cocktail per guest, a 45-minute round of pétanque, and up to two hours in the stylish and private Clubhouse to enjoy additional cocktails and a selection of chef-created savory and sweet French crêpes.
The Lawn Club invites guests to reserve a lane for up to six people, with packages priced at approximately $45 per person. This unique experience can be purchased through the event's website. Event dates and locations include Toronto (July 5-9) at the North Lawn Stanley Barracks, Calgary (July 19-23) at Fort Calgary, Vancouver (August 2-7) at Concord Pacific Place Lot 039, and Montreal (August 23-27) at Old Port, Jardin Pétanque.
The $270 package includes access for six guests to the Lawn Club, one GREY GOOSE Vodka soda or spritz cocktail per guest, a 45-minute round of pétanque, and up to two hours in the stylish and private Clubhouse to enjoy additional cocktails and a selection of chef-created savory and sweet French crêpes.
Trend Themes
1. Pop-up Entertainment Events - The Lawn Club's touring pop-up event highlights the potential for more creative and interactive pop-up events that offer unique experiences to customers.
2. French-themed Experiences - The Lawn Club's French pastime of pétanque and chef-made crêpes showcase the potential for French-themed experiences and products that offer a sophisticated and stylish twist.
3. Alcohol-based Experiential Marketing - The Lawn Club, presented by GREY GOOSE® Vodka, highlights the potential for alcohol brands to create experiential marketing events that offer a unique and unforgettable tasting experience.
Industry Implications
1. Event Planning - The Lawn Club's touring pop-up event showcases a potential for event planning companies to offer unique and customizable experiences for customers.
2. Food and Beverage - The Lawn Club's chef-made crêpes and curated cocktails showcase a potential for food and beverage companies to provide unique and sophisticated products and experiences.
3. Alcohol - The Lawn Club, presented by GREY GOOSE® Vodka, highlights a potential for alcohol companies to create unique experiential marketing campaigns that offer an immersive and unforgettable tasting experience.
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