The Last of Us x Alice Mushroom Boosts Energy and Focus
Laura McQuarrie — April 11, 2025 — Lifestyle
References: alicemushrooms & adweek
Mutated fungus plays an important role in The Last of Us, leading to several mushroom-themed collaborations in anticipation of the show's second season—like The Last of Us x Alice Mushroom Chocolates.
Alice Mushrooms, known for its functional mushroom chocolate, collaborated with the hit HBO series to create a daily chocolate supplement that delivers a delicious boost of energy, focus, and clarity. The vegan-friendly mushroom chocolate is fueled by all-natural ingredients and functional mushrooms like lion's mane and corcydeps, as well as guarana, a caffeinated Brazilian berry. Eating a square provides an instant boost, and supports long-term brain health with continued use.
Diehard fans of the show can pick up the collaboration in a special edition collector's set that includes a hand-built preserved moss box.
Alice Mushrooms, known for its functional mushroom chocolate, collaborated with the hit HBO series to create a daily chocolate supplement that delivers a delicious boost of energy, focus, and clarity. The vegan-friendly mushroom chocolate is fueled by all-natural ingredients and functional mushrooms like lion's mane and corcydeps, as well as guarana, a caffeinated Brazilian berry. Eating a square provides an instant boost, and supports long-term brain health with continued use.
Diehard fans of the show can pick up the collaboration in a special edition collector's set that includes a hand-built preserved moss box.
Trend Themes
1. Functional Mushroom Integration - Functional mushrooms like lion's mane and cordyceps are increasingly being incorporated into everyday consumables, offering consumers a combination of wellness benefits and familiar formats.
2. Pop-culture Collaborations in Food - Brands are partnering with popular entertainment franchises to create limited edition products, allowing them to tap into dedicated fandoms and create buzz in niche markets.
3. Sustainable Packaging Innovations - Special edition packaging, such as hand-built preserved moss boxes, is being employed to enhance the consumer experience while promoting eco-friendly and sustainable practices.
Industry Implications
1. Functional Foods Industry - The functional foods sector is expanding with innovations that integrate health-boosting ingredients into traditional snacks and sweets.
2. Entertainment Merchandise Sector - Collaborations with TV shows and movies are transforming standard merchandise, blending collectible appeal with consumable products.
3. Packaging and Design Industry - Custom packaging solutions that emphasize sustainability and creativity are becoming increasingly integral in the product design process.
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