Progresso Creates a DIY Chef Community With 'The Idea Pantry'
Summer Luu — March 10, 2011 — Pop Culture
References: theideapantry & psfk
'The Idea Pantry' is a community site that the Progresso food label created for home chefs who like to cook with its ingredients.
Teaming up with digital innovation shop POKE New York, Progresso promoted the Italian sauces product line on 'The Idea Pantry' site, featuring home cooking lessons through online video tutorials. When you're stumped with meal ideas, the vids offer you a variety of recipes to cook up a feast. The neat thing about the site is that amateur chefs can communicate directly with the socially savvy instructors by asking them questions on how to cook.
As 'The Idea Pantry' grows, the company hopes to have every new product get its own feature online. The culinary community website is a great way to connect socially with its aspiring cooking customers.
Teaming up with digital innovation shop POKE New York, Progresso promoted the Italian sauces product line on 'The Idea Pantry' site, featuring home cooking lessons through online video tutorials. When you're stumped with meal ideas, the vids offer you a variety of recipes to cook up a feast. The neat thing about the site is that amateur chefs can communicate directly with the socially savvy instructors by asking them questions on how to cook.
As 'The Idea Pantry' grows, the company hopes to have every new product get its own feature online. The culinary community website is a great way to connect socially with its aspiring cooking customers.
Trend Themes
1. Online Cooking Communities - Creating online platforms for home chefs to connect and share recipes.
2. Video Tutorial Cooking - Utilizing online video tutorials to provide cooking lessons and inspire creativity in the kitchen.
3. Direct Communication with Instructors - Enabling amateur chefs to interact and ask questions directly to cooking instructors.
Industry Implications
1. Food & Beverage - Opportunity for food brands to create online communities and provide cooking tutorials to engage with customers.
2. Digital Innovation - Potential for digital innovation companies to partner with food brands to develop online platforms for cooking enthusiasts.
3. Education & Training - Providing cooking education through online video tutorials and direct communication with instructors.
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