The Gardener Gin by Brad Pitt Celebrates the Art of Living
Laura McQuarrie — May 10, 2023 — Pop Culture
References: thespiritsbusiness
Brad Pitt teamed up with former Tanqueray master distiller Tom Nichol to create The Gardener Gin, a London Dry gin that captures the essence of the French Riviera and its day and night art de vivre.
Previously, Brad Pitt worked with the Perrin family, owner of Château de Beaucastel in Southern Rhône, on the launch of the rosé champagne brand Fleur de Miraval, and for this project, Pitt once again worked with his winemaking partner. This spirit was created to convey the light aromas and flavors of the French Riviera using fresh citrus and wild herbs. This gin features juniper, licorice, angelica and coriander, pink grapefruit, and lemon, as well as sweet and bitter oranges from the Cap d’Antibes in the south of France.
Previously, Brad Pitt worked with the Perrin family, owner of Château de Beaucastel in Southern Rhône, on the launch of the rosé champagne brand Fleur de Miraval, and for this project, Pitt once again worked with his winemaking partner. This spirit was created to convey the light aromas and flavors of the French Riviera using fresh citrus and wild herbs. This gin features juniper, licorice, angelica and coriander, pink grapefruit, and lemon, as well as sweet and bitter oranges from the Cap d’Antibes in the south of France.
Trend Themes
1. Celebrity-crafted Spirits - Collaborating with celebrities to create spirits that capture the essence of their personal brands presents an opportunity for disruption and innovation in the spirits industry.
2. Regional-inspired Spirits - Creating spirits that highlight the flavors and aromas of specific regions presents an opportunity for disruption and innovation in the spirits industry.
3. Herbal-infused Spirits - Infusing spirits with unique and fresh herbs presents an opportunity for disruption and innovation in the spirits industry.
Industry Implications
1. Alcohol - Collaborating with celebrities and highlighting regional flavors presents an opportunity for disruption and innovation in the alcohol industry.
2. Hospitality - Including specialty spirits in bar menus could add to the experience of some establishments and present an opportunity for disruption and innovation in the hospitality industry.
3. Tourism - Creating regional spirits with unique and fresh flavors could be included as a part of the tourism experience and present an opportunity for disruption and innovation in the tourism industry.
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