The End of History Beer by BrewDog is a Freaky Way to Get Drunk
Marissa Brassfield — July 22, 2010 — Luxury
The End of History beer by BrewDog is packaged in -- get this -- a taxidermied animal. That's not where the oddities end with this craft brew; however, as the blonde Belgian ale boasts a 55% ABV.
Although The End of History beer will get you drunk quickly, you'll have to pay a price for this efficiency. This limited-edition beer runs between $650 and $900.
Implications - These End of History beer bottles defy conventions and overshadow society's taboos with their disturbing, yet aesthetically enticing design. The bottles marry three unusual forces being art, taxidermy and craft brewing.
Although The End of History beer will get you drunk quickly, you'll have to pay a price for this efficiency. This limited-edition beer runs between $650 and $900.
Implications - These End of History beer bottles defy conventions and overshadow society's taboos with their disturbing, yet aesthetically enticing design. The bottles marry three unusual forces being art, taxidermy and craft brewing.
Trend Themes
1. Artistic Packaging - The End of History beer's taxidermy packaging demonstrates the trend of craft breweries using unique and visually striking packaging to differentiate their products.
2. High-alcohol Craft Beers - The 55% ABV of The End of History beer highlights the growing trend of craft breweries pushing the limits of alcohol content in their brews.
3. Limited-edition Beverages - The high price and limited availability of The End of History beer reflects the trend of craft breweries creating exclusive, collector's items to appeal to niche markets and luxury consumers.
Industry Implications
1. Craft Brewing - Craft breweries can embrace the disruptive innovation opportunity presented by unique packaging and high-alcohol content to differentiate their products in a crowded market.
2. Art and Design - The unconventional taxidermy packaging of The End of History beer opens up disruptive innovation opportunities for artists and designers to collaborate with breweries in creating visually stunning products.
3. Luxury Goods - The limited-edition and expensive nature of The End of History beer shows the potential for disruptive innovation in the luxury goods industry by targeting affluent consumers with unique and exclusive beverages.
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