The Edit Ldn Opened a Premium Store Within Bloktopia
Laura McQuarrie — August 8, 2022 — Business
References: fashionunited.uk
In partnership with Bloktopia, high-end global sneaker marketplace The Edit Ldn is venturing into the metaverse. The premium virtual store is the place where the next generation of sneakerheads will find digital wearables, including the Edit LDN sneaker NFT, which can be used to outfit an avatar in the metaverse. In fact, these digital wearables can be worn in many metaverses beyond this one.
"We're finding our audience is more digitally focussed, has an interest in Crypto and NFTs, and has an increasing desire to attain products in different ways," said Moses Rashid, founder of The Edit Ldn.
Bloktopia is a VR Skyscraper made up of 21 levels and it's a place where people can explore the future of shopping, fashion and self-expression.
"We're finding our audience is more digitally focussed, has an interest in Crypto and NFTs, and has an increasing desire to attain products in different ways," said Moses Rashid, founder of The Edit Ldn.
Bloktopia is a VR Skyscraper made up of 21 levels and it's a place where people can explore the future of shopping, fashion and self-expression.
Trend Themes
1. Metaverse Sneaker Wearables - The rise of virtual marketplaces and NFTs paves the way for digital wearables and personalized avatars among younger generations.
2. Virtual Premium Stores - The transition of brick-and-mortar stores into virtual spaces creates new opportunities for luxury retailers to reach a wider audience and offer exclusive digital content.
3. NFT Fashion Accessories - The increasing popularity of NFTs in the fashion industry opens up new creative possibilities for customizing virtual fashion accessories such as sneakers and handbags.
Industry Implications
1. E-commerce - Companies could leverage the burgeoning popularity of virtual marketplaces and NFTs to create a new e-commerce frontier using digital wearables and accessories.
2. Fashion and Luxury Retail - As the digital transformation continues, fashion and luxury retailers are presented with new opportunities to engage with younger, technology-savvy audiences through VR and AR experiences.
3. Gaming - As the line between gaming and e-commerce blurs, gaming companies could tap into the trend of NFT fashion accessories to enhance player experiences and increase revenue streams.
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