'The Edit' by Simon Features a Rotating Selection of New Brands
Laura McQuarrie — December 9, 2017 — Business
'The Edit' by Simon is a new retail platform that connects consumers to up-and-coming brands and new products, particularly from companies that operate on an online-only basis.
While ecommerce brands undoubtedly offer many conveniences to consumers, discovery is often a challenge for new brands that have yet to get their start. Simon attempts to change this by offering a dedicated brick-and-mortar space for everything from smart luggage from 'Raden' and desserts from 'JARS by Dani' to the contemporary 'Uprise Art' gallery.
Through The Edit, a brand is given the chance to make its presence known through anywhere from 20 to 200 square feet of retail space, with everything from modular fixtures and digital media walls and staff provided to streamline the process.
While ecommerce brands undoubtedly offer many conveniences to consumers, discovery is often a challenge for new brands that have yet to get their start. Simon attempts to change this by offering a dedicated brick-and-mortar space for everything from smart luggage from 'Raden' and desserts from 'JARS by Dani' to the contemporary 'Uprise Art' gallery.
Through The Edit, a brand is given the chance to make its presence known through anywhere from 20 to 200 square feet of retail space, with everything from modular fixtures and digital media walls and staff provided to streamline the process.
Trend Themes
1. Retail Showcase Spaces - The trend of dedicated brick-and-mortar spaces for up-and-coming brands offers a disruptive innovation opportunity for companies looking to increase their visibility and connect directly with consumers.
2. Online-to-offline Integration - The trend of connecting online-only brands to physical retail spaces provides an opportunity for disruptive innovation by bridging the gap between e-commerce and traditional retail.
3. Curated Discovery Platforms - The trend of curated retail platforms that showcase new brands and products creates an opportunity for disruptive innovation by providing consumers with a curated and personalized shopping experience.
Industry Implications
1. Retail - The retail industry can leverage the trend of dedicated brick-and-mortar spaces and curated retail platforms to introduce new brands, increase foot traffic, and enhance the customer experience.
2. E-commerce - The e-commerce industry can explore the trend of connecting online-only brands to physical retail spaces to expand their reach, build brand awareness, and provide an additional sales channel for their products.
3. Digital Media - The digital media industry can capitalize on the trend of online-to-offline integration by providing innovative solutions such as interactive displays and digital media walls to enhance the in-store experience and attract customers.
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