'The Denim Counter' Will Sell Everlane's New Denim Collection
Ellen Smith — September 8, 2017 — Social Good
References: eventbrite & hypebae
A carefully curated concept shop called 'The Denim Counter' will retail Everlane's newly launched, ethically made denim collection.
The stylish denim collection includes three new styles for women: 'Mid Rise Skinny,' 'High Rise Skinny' and 'Modern Boyfriend.' The pants, which boast a minimalist aesthetic, are available in a variety of different washes as well, ranging from dark to light blue, jet black and bone white. Consumers are welcome to try on different pairs at the brand's pop-up concept store, which will be open in New York between September 7th and 10th.
Serving as an alternative to fast fashion, this denim line would speak to the growing demographic of conscious consumers who are willing to spend more money on ethically made and sustainable clothing, as opposed to fast fashion.
The stylish denim collection includes three new styles for women: 'Mid Rise Skinny,' 'High Rise Skinny' and 'Modern Boyfriend.' The pants, which boast a minimalist aesthetic, are available in a variety of different washes as well, ranging from dark to light blue, jet black and bone white. Consumers are welcome to try on different pairs at the brand's pop-up concept store, which will be open in New York between September 7th and 10th.
Serving as an alternative to fast fashion, this denim line would speak to the growing demographic of conscious consumers who are willing to spend more money on ethically made and sustainable clothing, as opposed to fast fashion.
Trend Themes
1. Ethical Fashion - Creating ethically made clothing to cater to conscious consumers is a disruptive innovation opportunity.
2. Concept Shops - Developing curated concept shops that offer a unique shopping experience is a disruptive innovation opportunity.
3. Sustainable Denim - Producing denim with a focus on sustainability and eco-friendly practices is a disruptive innovation opportunity.
Industry Implications
1. Fashion Retail - The fashion retail industry can leverage the trend of ethical fashion and sustainable denim to attract conscious consumers.
2. Pop-up Retail - The pop-up retail industry can create unique concept shops like 'The Denim Counter' to offer temporary retail experiences.
3. Apparel Manufacturing - The apparel manufacturing industry can explore eco-friendly production methods and materials to meet the demand for sustainable denim.
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