'The den' Teaches Nonprofits Social Media Skills for Free
Laura McQuarrie — April 6, 2016 — Social Good
References: eventbrite & adweek
'The den' or The Digital Education for Nonprofits is a free one-day workshop that's designed to educate and teach valuable marketing skills for the digital age. This workshop was designed by 360i and will take place in New York City on May 12th, 2016.
The den aims to teach nonprofits how to make the most of social media to raise funds when budgets are tight, as well as how to leverage influencers and win over the hearts of Millennial donors.
The Millennial generation is passionate about making a positive change in the world. Internal research from 360i supports this, noting that "84% of Millennials made some sort of charitable donation last year and 7 out of 10 will raise money on behalf of a cause they care about." With its focus on digital education, this free-to-attend workshop has the potential to radically change the amount of impact nonprofits are able to make.
The den aims to teach nonprofits how to make the most of social media to raise funds when budgets are tight, as well as how to leverage influencers and win over the hearts of Millennial donors.
The Millennial generation is passionate about making a positive change in the world. Internal research from 360i supports this, noting that "84% of Millennials made some sort of charitable donation last year and 7 out of 10 will raise money on behalf of a cause they care about." With its focus on digital education, this free-to-attend workshop has the potential to radically change the amount of impact nonprofits are able to make.
Trend Themes
1. Social Media Marketing - The den workshop teaches nonprofits how to leverage social media to raise funds and reach millennial donors.
2. Influencer Marketing - The den workshop educates nonprofits on leveraging influencers to gain support and increase donations.
3. Digital Education - The den workshop focuses on equipping nonprofits with valuable digital marketing skills for maximum impact.
Industry Implications
1. Nonprofit - Nonprofits can benefit from the den workshop by learning effective marketing strategies to enhance their fundraising efforts.
2. Advertising - Advertising agencies can explore opportunities to support nonprofits in their social media marketing and influencer campaigns.
3. Education - Educational institutions can develop similar workshops to provide digital marketing education to nonprofits and other organizations.
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