UNDERCOVER's The Dark Side of the Bright Side Drops for SS23
Jun Takahashi's UNDERCOVER imprint introduces its latest collection designed for the Spring/Summer 2023 season entitled 'THE DARK SIDE OF THE BRIGHT SIDE.' It stems from the concept that is the evolution of Takahashi's aesthetic themes and his expansive design nature.
The capsule is rooted in slim tailored shapes for the season and dives into the brand's subversive nature that is led by punk styling and streetwear shapes. The brand splits the seasonal collection into different sub-ranges and continues to build upon the sensibilities that are true to the designer's visual language. The outfits include relaxed shapes as well and have tonal assemblages that include graphic emblems, allover prints, plaid, and pieces that honor Pink Floyd's The Dark Side of the Moon album cover.
Image Credit: UNDERCOVER
The capsule is rooted in slim tailored shapes for the season and dives into the brand's subversive nature that is led by punk styling and streetwear shapes. The brand splits the seasonal collection into different sub-ranges and continues to build upon the sensibilities that are true to the designer's visual language. The outfits include relaxed shapes as well and have tonal assemblages that include graphic emblems, allover prints, plaid, and pieces that honor Pink Floyd's The Dark Side of the Moon album cover.
Image Credit: UNDERCOVER
Trend Themes
1. Punk-informed Streetwear - Opportunity to disrupt the fashion industry by incorporating punk stylings and streetwear shapes into new collections and designs.
2. Subversive Design Themes - Opportunity to disrupt traditional fashion design by exploring subversive themes and incorporating graphic emblems and allover prints into designs.
3. Tonal Assemblages - Opportunity to disrupt the fashion industry by experimenting with tonal assemblages, plaid, and paying homage to music album covers in new designs.
Industry Implications
1. Fashion Industry - The fashion industry can incorporate punk stylings and streetwear shapes, subversive design, and tonal assemblages into new collections, disrupting traditional fashion designs.
2. Music Merchandising Industry - The music merchandising industry can explore incorporating design elements inspired by albums, such as Pink Floyd's The Dark Side of the Moon, into merchandise, creating disruptive and unique products.
3. Streetwear Industry - The streetwear industry can incorporate punk stylings and subversive design themes, and experiment with tonal assemblages to create new and unique designs, disrupting traditional streetwear fashion.
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