UNDERCOVER's Collection is Inspired by Music Album Covers
Mickey Phoon — March 12, 2023 — Fashion
References: hypebeast
Fashion brand Undercover showcased its Fall/Winter 2023 chessboard-themed apparel collection on its runway at Paris Fashion Week. The collection is called 'Enjoy Yourself,' featuring womenswear inspired by The Specials' "Enjoy Yourself" track and the late Manuel Göttsching's one-track album E2-E4. Founder Jun Takahashi and Hiroshi Fujiwara produced the show's music and later shared that they also collaborated on designs in the collection.
The apparel collection was inspired by E2-E4's chessboard-themed album cover, which showed designs of a lightning bolt logo and UNDERCOVER's "U" logo spread across select areas on the brown/off-white and black/off-white pieces. The designs are featured on a number of pieces including scarves and robes worn at the runway show. The material of robes looks to be made from a fleece-type material such as soft wool. The collection will be released during its Fall/Winter 2023 launch.
Image Credit: Yuki Abe/Hypebeast, hypebeast, hypebeast, hypebeast, hypebeast
The apparel collection was inspired by E2-E4's chessboard-themed album cover, which showed designs of a lightning bolt logo and UNDERCOVER's "U" logo spread across select areas on the brown/off-white and black/off-white pieces. The designs are featured on a number of pieces including scarves and robes worn at the runway show. The material of robes looks to be made from a fleece-type material such as soft wool. The collection will be released during its Fall/Winter 2023 launch.
Image Credit: Yuki Abe/Hypebeast, hypebeast, hypebeast, hypebeast, hypebeast
Trend Themes
1. Chessboard-inspired Fashion - Designing fashion pieces inspired by chessboard patterns and colors presents an opportunity for designers to create bold, eye-catching garments.
2. Music-inspired Collections - Creating fashion collections inspired by music tracks and album covers presents an opportunity for designers to appeal to music fans and create unique designs with strong storytelling elements.
3. Fashion and Music Collaborations - Collaborating with music producers and artists on fashion collections presents an opportunity for designers to create unique and innovative creations that merge music and fashion in exciting ways.
Industry Implications
1. Fashion Industry - The fashion industry can innovate by collaborating with music artists and creating unique collections inspired by their works, expanding their customer base and marketing opportunities.
2. Music Industry - The music industry can explore new forms of collaboration with fashion designers as a way to expand their market and gain more visibility through fashion shows and collections.
3. Textile Industry - The textile industry can innovate by developing new materials and fabric designs that emulate chessboard patterns, creating options for fashion designers to incorporate into their collections.
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