This eBay Post Adds Sarcastic Value to Worthless Junk
Ryan Moore — June 15, 2013 — Autos
References: wheels
Viral eBay car ads are helping users sell faster than ever, and the latest viral ad to blow a storm through the Internet is 'The Chubber.' Needless to say this marketing ankle is taking a bit of a stab at the advertising industry, which constantly uses Photoshopped images of supermodels to sell their products.
Wit can go a long way on the Internet. Evidence of this is a couple's old Benz, which has pushed views and bids higher than they’d ever imagined. Carbuzz reports that the opening bid was roughly $1.50, yet with a little imagination, a little sarcasm and a lot of wit, the latest bid raised upwards of $317,000.00.
The eBay ad description reads, "Benz for sale - Chubber negotiable."
Readers, take this as a lesson when you’re trying to sell something over the net.
Wit can go a long way on the Internet. Evidence of this is a couple's old Benz, which has pushed views and bids higher than they’d ever imagined. Carbuzz reports that the opening bid was roughly $1.50, yet with a little imagination, a little sarcasm and a lot of wit, the latest bid raised upwards of $317,000.00.
The eBay ad description reads, "Benz for sale - Chubber negotiable."
Readers, take this as a lesson when you’re trying to sell something over the net.
Trend Themes
1. Viral Ads - Using sarcasm and wit in viral ads can help attract attention and increase sales.
2. Authentic Marketing - Consumers are embracing ads that poke fun at traditional advertising and highlight the honesty of the product or service being sold.
3. Humorous Online Listings - Creating humorous and sarcastic descriptions for online listings can generate excitement, increase views, and drive up bids.
Industry Implications
1. Advertising - The advertising industry can explore new ways to incorporate sarcasm and humor into their campaigns to engage consumers and increase brand awareness.
2. Ecommerce - Online marketplaces, like eBay, can benefit from encouraging sellers to create witty and entertaining listings to attract more buyers and drive up prices.
3. Automotive - Car sellers can utilize sarcastic and humorous ad descriptions to create buzz, generate interest, and potentially increase the selling price of their vehicles.
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