'The Brick Bar' is a Pop-Up Made Out of Over One Million LEGO Blocks
Katherine Pendrill — June 1, 2019 — Lifestyle
This summer, adults in NYC can make all their childhood dreams come true at a LEGO-themed pop-up bar called 'The Brick Bar.' While not technically affiliated with the LEGO brand, the new bar still brings the classic childhood toy to life.
Set to launch in New York City on June 19th, The Brick Bar is a pop-up bar made from more than one million LEGO blocks. According to the website for the event, "The bar will feature sculptures made completely from building blocks as well as an abundance of blocks for people to shape into their own creations." There will even be a local DJ and an Instagram-worthy menu with dishes such as the 'Brick Burger.' There will also be competitions held over a ping pong table made out of 22,500 LEGO bricks and of course, plenty of areas for photo ops.
Image Credit: @thebrickbars.
Set to launch in New York City on June 19th, The Brick Bar is a pop-up bar made from more than one million LEGO blocks. According to the website for the event, "The bar will feature sculptures made completely from building blocks as well as an abundance of blocks for people to shape into their own creations." There will even be a local DJ and an Instagram-worthy menu with dishes such as the 'Brick Burger.' There will also be competitions held over a ping pong table made out of 22,500 LEGO bricks and of course, plenty of areas for photo ops.
Image Credit: @thebrickbars.
Trend Themes
1. Pop-up Bars - Disruptive innovation opportunity: Create unique themed pop-up bars that bring childhood nostalgia to life.
2. Lego-themed Experiences - Disruptive innovation opportunity: Develop immersive experiences that allow adults to relive their childhood through LEGO-themed events.
3. Building Block Sculptures - Disruptive innovation opportunity: Explore new ways to use building blocks as an artistic medium to create sculptures and installations.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Incorporate themed pop-up bars as a new attraction in the hospitality industry.
2. Entertainment - Disruptive innovation opportunity: Organize LEGO-themed experiences and events to attract adult audiences in the entertainment industry.
3. Art and Sculpture - Disruptive innovation opportunity: Merge building blocks with traditional art forms to create unique sculptures and installations in the art industry.
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