The Billboard House from Apostrophy's is Large and Livable
Michael Hines — January 27, 2012 — Marketing
References: apostrophys & designbuzz
Advertisers and apartment seekers alike are going to love the Billboard House. The Billboard House was designed by Apostrophy's as a livable piece of marketing. The adverhouse stands three stories high and is designed to make the most out of its small space.
Apostrophy's Billboard House is surprisingly spacious. The bedroom and dining room are both pretty roomy and power is provided by rooftop solar panels. The house is designed to benefit three people: the renter, the advertiser and the billboard leaser. The person renting the billboard gains commission off of the ads placed on it while the company renting the billboard is allowed to pay their fee in installments with the company involved making commission of the rental fee. The Billboard House is an interesting concept, and one that could work in the world's biggest cities where billboards are commonplace, but affordable and chic living spaces are hard to come by.
Apostrophy's Billboard House is surprisingly spacious. The bedroom and dining room are both pretty roomy and power is provided by rooftop solar panels. The house is designed to benefit three people: the renter, the advertiser and the billboard leaser. The person renting the billboard gains commission off of the ads placed on it while the company renting the billboard is allowed to pay their fee in installments with the company involved making commission of the rental fee. The Billboard House is an interesting concept, and one that could work in the world's biggest cities where billboards are commonplace, but affordable and chic living spaces are hard to come by.
Trend Themes
1. Adverhouse Concept - The Billboard House showcases the potential for creating livable spaces that also serve as advertising platforms.
2. Alternative Revenue Streams - The concept of renting billboards as living spaces opens up new opportunities for advertisers to generate income.
3. Compact, Sustainable Living - The integration of rooftop solar panels and efficient use of space highlights the trend towards small, eco-friendly homes.
Industry Implications
1. Real Estate - Real estate companies can explore the potential of partnering with advertisers to create unique, dual-purpose living spaces.
2. Outdoor Advertising - Outdoor advertising companies can consider offering innovative options like billboard apartments to attract more clients.
3. Sustainability - Sustainable energy companies can promote the use of renewable energy sources in compact living spaces like the Billboard House.
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