The Berry Company Took to the Streets to Inspire a #BerryGoodDay
Laura McQuarrie — October 12, 2016 — Marketing
References: youtube & creativeguerrillamarketing
The Berry Company, a family-run food business, recently took to the streets of London as part of a social experiment to leave people feeling good first thing in the morning. As The Berry Company reports: "8:12 am has been identified as the time by which you know whether or not your day will be a good one."
In order to help people have a #BerryGoodDay on a morning that started off as rainy, the company sent out a man with an umbrella in the hopes of cheering people up. Unfortunately this did not go as planned and the public seemed hardly receptive, which called for a change in tactics.
During the second half of the stunt, spirits were successfully lifted with free huge, high fives and signs that read: "Honk if you're happy!"
In order to help people have a #BerryGoodDay on a morning that started off as rainy, the company sent out a man with an umbrella in the hopes of cheering people up. Unfortunately this did not go as planned and the public seemed hardly receptive, which called for a change in tactics.
During the second half of the stunt, spirits were successfully lifted with free huge, high fives and signs that read: "Honk if you're happy!"
Trend Themes
1. Feel-good Experiences - Creating memorable and uplifting experiences to improve people's moods and well-being.
2. Social Experiment Marketing - Using interactive and unexpected social experiments as a marketing strategy to engage with consumers.
3. Emotional Resonance - Exploring ways to evoke positive emotions and connect with audiences on a deeper level.
Industry Implications
1. Food and Beverage - Leveraging unique experiences and emotional connections to enhance brand perception and loyalty.
2. Marketing and Advertising - Incorporating social experiments as a disruptive marketing tactic to capture consumer attention and drive engagement.
3. Wellness and Self-care - Utilizing feel-good experiences to promote mental well-being and self-care practices.
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