The Mona Lisa 3D Studio is Industry-Leading
Michael Hemsworth — February 20, 2020 — Business
References: barry-callebaut & candyindustry
The Mona Lisa 3D Studio has been launched by the Barry Callebaut Group as the world's first personalized 3D-printed chocolate that will help to accelerate production, while still maintaining an attention to bespoke detail.
The industry-leading move by the brand will allow chefs and customers alike to personalize a chocolate with a design of their own, while also customized the shape and size to match their preferences. The design is then prototyped before being approved and can then be reproduced at scale without any attention to detail or quality lost in the mix.
The Mona Lisa 3D Studio teamed up with pastry chef Jordi Roca who created the Flor de Cacao and explained that, "This new way of working with chocolate is going to take consumers by surprise, with previously unthinkable shapes produced at scale and with impressive precision. I’m usually inspired by the things I can’t do as they represent a creative challenge – but now, thanks to Mona Lisa 3D Studio, I can take my chocolate craftsmanship to the next level. I can imagine any new kind of design and it will come to life.”
The industry-leading move by the brand will allow chefs and customers alike to personalize a chocolate with a design of their own, while also customized the shape and size to match their preferences. The design is then prototyped before being approved and can then be reproduced at scale without any attention to detail or quality lost in the mix.
The Mona Lisa 3D Studio teamed up with pastry chef Jordi Roca who created the Flor de Cacao and explained that, "This new way of working with chocolate is going to take consumers by surprise, with previously unthinkable shapes produced at scale and with impressive precision. I’m usually inspired by the things I can’t do as they represent a creative challenge – but now, thanks to Mona Lisa 3D Studio, I can take my chocolate craftsmanship to the next level. I can imagine any new kind of design and it will come to life.”
Trend Themes
1. Personalized 3d-printed Chocolates - Opportunity for brands to offer customized and unique chocolate products using 3D printing technology.
2. Accelerated Production with Bespoke Detail - Potential for efficient chocolate production at scale while maintaining attention to customized designs and quality.
3. Creative Challenges and Unthinkable Shapes - Innovation opportunity to create previously unimaginable chocolate shapes through 3D printing, inspiring new designs and possibilities.
Industry Implications
1. Food and Beverage - Integration of 3D printing technology in the chocolate industry offers opportunities for personalized and high-quality chocolate production.
2. Hospitality and Culinary Arts - Restaurants, bakeries, and pastry shops can utilize 3D printing to create customized and visually stunning chocolate desserts, attracting customers with unique offerings.
3. Confectionery and Gift Market - Presence of personalized 3D-printed chocolates in the confectionery and gift industry brings a new level of sophistication and uniqueness, appealing to consumers seeking exclusive gifts.
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