Jack Douglass' 'The Apple Watch Parody' Pokes Fun at the Smartwatch
Laura McQuarrie — September 11, 2014 — Pop Culture
References: designtaxi
The Apple Watch Parody by YouTuber Jack Douglass makes fun of some of the functions of the newly released smartwatch. Right off the bat, Douglass expresses confusion, as many others have, at Apple choosing to deviate from naming the device the 'iWatch.'
Even though wearable technology is taking off, Douglass points out just how awkward it is to try and view photos on a tiny screen and be able to do things like share your heartbeat with another Apple Watch user. Douglass also points out some humorous things that the watch is capable of, "just like a regular watch," such as setting the time and viewing the date. Like a true tech parody, the spoof goes on to boast about some of the ridiculous features of the product, such as "sending an emoji has never been more complicated."
Even though wearable technology is taking off, Douglass points out just how awkward it is to try and view photos on a tiny screen and be able to do things like share your heartbeat with another Apple Watch user. Douglass also points out some humorous things that the watch is capable of, "just like a regular watch," such as setting the time and viewing the date. Like a true tech parody, the spoof goes on to boast about some of the ridiculous features of the product, such as "sending an emoji has never been more complicated."
Trend Themes
1. Wearable Parodies - Social media influencers have a chance to create more parodies of smartwatches to increase engagement and generate buzz.
2. Smartwatch Humor - Brands can capitalize on the popularity of silly smartwatch spoofs by creating humorous advertising campaigns using self-awareness.
3. Low-tech Functionality - Companies can differentiate their smartwatches by emphasizing basic functions, like setting the time and viewing the date, as a nod to traditional watches.
Industry Implications
1. Technology - Companies in the technology industry can benefit from the trend of wearable parodies by creating complementary products or services that play into the humor of smartwatch spoofs.
2. Marketing and Advertising - Digital marketing and advertising agencies can use the trend of smartwatch humor to create entertaining campaigns that resonate with consumers.
3. Fashion - Fashion retailers that sell smartwatches can use the low-tech functionality trend to emphasize the form factor and aesthetics of their products, rather than solely focusing on advanced features.
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