The That Boutique-y Rum Company Signature Blends are Well-Balanced
Michael Hemsworth — August 25, 2019 — Marketing
References: thatboutiqueyrumcompany & thespiritsbusiness
The That Boutique-y Rum Company Signature Blends have been unveiled by the brand as two new products that are made with cocktails and sipping in mind to offer connoisseurs a different variety to try out. The products consist of the Signature Blend #1 and Signature Blend #2, which feature lighter and darker profiles, respectively. Each one was developed by rum expert Peter Holland, while the branding for the spirits was done by Microsoft Paint artist Jim'll Paint It.
Holland spoke on the new hat Boutique-y Rum Company Signature Blends saying, "When tasked with creating rums that would be predominantly used in cocktails, I firstly had to think of the style of drinks that I’d like to enjoy, then set about working a blend that stood up to my idea of what the cocktail would taste like. I don’t like the idea of trying to balance many different rum styles, a situation that overly complicates things. I much prefer the simplicity of two distinct styles working harmoniously together. Each displaying their strengths and contributions to the cocktail.”
Holland spoke on the new hat Boutique-y Rum Company Signature Blends saying, "When tasked with creating rums that would be predominantly used in cocktails, I firstly had to think of the style of drinks that I’d like to enjoy, then set about working a blend that stood up to my idea of what the cocktail would taste like. I don’t like the idea of trying to balance many different rum styles, a situation that overly complicates things. I much prefer the simplicity of two distinct styles working harmoniously together. Each displaying their strengths and contributions to the cocktail.”
Trend Themes
1. Craft Cocktail Rum Blends - The emergence of craft cocktail-ready rum blends is disrupting traditional rum distribution channels and offering new opportunities for small-batch producers.
2. Light and Dark Profile Rum Blends - Rums differentiated by light and dark profiles are creating new opportunities for innovative flavor combinations and sophisticated sipping experiences.
3. Collaborative Spirit Branding - The trend of collaboration between expert distillers and artists or designers in creating spirits packaging is offering unique branding opportunities to set products apart.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can benefit from the trend in artisan rum blends, heightened interest in sipping experiences, and collaborative marketing to reach a wider audience.
2. Hospitality and Tourism - The craft cocktail trend and the emergence of sophisticated rum blends create opportunities for hotels, bars, and restaurants to differentiate themselves and offer unique experiences to their guests.
3. Marketing and Branding - Entrepreneurs and small businesses specializing in the marketing and branding of alcoholic beverages can leverage the trend in artisan rum blends and the collaboration between experts and artists to set their products apart from competitors.
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