Australia's Thankyou Water Uses Profits to Fund H2O Projects
Rebecca Byers — January 25, 2012 — Social Good
References: facebook & thankyouwater.org
Thankyou Water is an Australian social enterprise that puts the profits from its bottled water toward funding projects that seek to provide safe drinking water to those who don't have access to it. Based in Victoria, the bottled water brand sells at a wholesale rate to distributors due to the thin profit margins of the industry.
Thankyou Water has a view to tapping into the $600 million dollar bottled water industry in Australia in order to fight the world water crisis. 100% of Thankyou Water's profits is sent by the brand at the end of each quarter to its project partners, who carry out the work. TY Water monitors the projects they support regularly, and reports the results on the projects page of its website.
Contact Information
Thankyou Water website
Thankyou Water on Facebook
Thankyou Water on Twitter
Thankyou Water has a view to tapping into the $600 million dollar bottled water industry in Australia in order to fight the world water crisis. 100% of Thankyou Water's profits is sent by the brand at the end of each quarter to its project partners, who carry out the work. TY Water monitors the projects they support regularly, and reports the results on the projects page of its website.
Contact Information
Thankyou Water website
Thankyou Water on Facebook
Thankyou Water on Twitter
Trend Themes
1. Social Enterprise Funding - The trend of social enterprises using their profits to fund projects that address social issues, like providing safe drinking water.
2. World Water Crisis - The trend of organizations and companies focusing on addressing the global water crisis and ensuring access to safe drinking water for all.
3. Transparency in Project Reporting - The trend of companies regularly monitoring and reporting on the progress and results of the projects they support through their social initiatives.
Industry Implications
1. Bottled Water Industry - The industry of manufacturing and selling bottled water products, which can be leveraged by social enterprises to fund projects addressing social issues.
2. Social Enterprise Industry - The industry of businesses that prioritize social and environmental objectives alongside financial goals, providing innovative solutions to global challenges like the water crisis.
3. Nonprofit and NGO Sector - The sector consisting of nonprofit organizations and NGOs that work towards social and environmental causes, and can benefit from collaborations with social enterprises like Thankyou Water.
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