Panda Express Unveils the Panda Home New Store
Amy Duong — May 26, 2023 — Art & Design
References: changeupinc & designtaxi
Panda Express is known as one of the largest restaurant chains in America and it recently unveiled its new store dubbed the Panda Home. It is designed with the inspiration of its Chinese culture and heritage and is located in Texas' Dripping Springs. The design features a black-and-white tonal palette with accent tones of bright red, which is true to its brand language.
Other elements include the wooden detail and sweeping rooftop that create the facade along with traditional and modern Chinese emblems throughout the interior design. Some new notable features include the moon-gate entrance, bright neon signs, and a Chinese mural. The drive-thru also has a pictogram that is added and this experience is curated by the agency ChangeUp.
Image Credit: ChangeUp
Other elements include the wooden detail and sweeping rooftop that create the facade along with traditional and modern Chinese emblems throughout the interior design. Some new notable features include the moon-gate entrance, bright neon signs, and a Chinese mural. The drive-thru also has a pictogram that is added and this experience is curated by the agency ChangeUp.
Image Credit: ChangeUp
Trend Themes
1. Chinese Heritage-inspired QSR Stores - There is an opportunity for fast food chains to incorporate elements of their heritage and culture into their store designs to create a unique customer experience.
2. Mixing Traditional and Modern Design Elements - Businesses can create visually striking environments by blending traditional and modern elements in their designs.
3. Pictograms in Drive-thrus - Drive-thru experiences can be enhanced with the addition of pictograms to guide customers through the ordering process.
Industry Implications
1. Fast Food - Fast food chains have the opportunity to incorporate unique design and cultural elements into their stores to differentiate themselves from competitors and attract customers.
2. Interior Design - Professional interior designers can provide insights into creatively blending traditional and modern design elements that support branding and enhance customers' experiences.
3. Brand Strategy - Agencies focused on brand strategy and customer experience can help businesses establish and communicate elements of their heritage and culture in ways that resonate with customers.
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