Tesco's World Cup Packaging Serenades Fans
Michael Plishka — June 22, 2010 — Lifestyle
References: youtube & web.orange
Singing and chanting (and yes, even vuvuzelas) are always a part of the experience of soccer's World Cup. Now, Tesco is adding to that singing sandwiches to that list.
Based on the same technology as singing greeting cards, this sandwich box begins a chorus when the lid is opened. Not only do you get to dine on a culinary masterpiece, you (and those around you) can get into the mood of the World Cup when this Tesco package pops open.
Ole, ole ole ole!
Based on the same technology as singing greeting cards, this sandwich box begins a chorus when the lid is opened. Not only do you get to dine on a culinary masterpiece, you (and those around you) can get into the mood of the World Cup when this Tesco package pops open.
Ole, ole ole ole!
Trend Themes
1. Musical Packaging - The trend of musical packaging can be applied to various industries to offer a unique interactive experience for consumers.
2. Fan Engagement - Brands can engage fans and build rapport by incorporating elements that resonate with major events such as the World Cup.
3. Interactive Food Packaging - The incorporation of technology in food packaging provides new and innovative ways to display products and offer an engaging experience for customers.
Industry Implications
1. Food and Beverage - The food and beverage industry can incorporate musical packaging to enhance consumer experience and differentiate from competitors.
2. Packaging - The packaging industry has the opportunity to integrate technology to create interactive and engaging packaging experiences for consumers.
3. Sports and Entertainment - The use of interactive packaging in the sports industry, such as with the World Cup, can help enhance the fan experience and generate excitement and revenue for sports teams and leagues.
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