Nike and Off-White Join Forces on the Terra Forma Sneaker
References: nike & highsnobiety
Nike works in collaboration with Off-White on a new iteration of the Air Terra Forma sneaker model in time for the Winter 2022 season. The bold look is elevated by the rugged details and choice of colors throughout the colorways. There are two colorways of the shoe and the most notable design element of the sneakers are the spiked outsole base foundation and the large dynamic tongue over the forefoot.
Additional details that make the shoes special include the patterned underlays and the colorful midsole base foundation. To join the shoes are a set of matching apparel collections including gloves, hats, and technical hooded jackets. The first colorway is a cream tone and followed by a brown iteration.
Image Credit: Nike
Additional details that make the shoes special include the patterned underlays and the colorful midsole base foundation. To join the shoes are a set of matching apparel collections including gloves, hats, and technical hooded jackets. The first colorway is a cream tone and followed by a brown iteration.
Image Credit: Nike
Trend Themes
1. Bold Winter Sneakers - There is an opportunity for companies to create bold and unique winter sneaker designs to attract customers during the winter season.
2. Collaborative Sneaker Design - Collaborating with designers or brands outside of the industry to create unique and creative sneaker designs can be a disruptive innovation opportunity.
3. Matching Apparel Collections - Creating matching apparel collections along with sneaker releases can drive sales and enhance the overall customer experience.
Industry Implications
1. Athletic Footwear - Footwear companies can innovate by experimenting with bold designs and collaborating with designers or brands to create unique and creative sneaker collections.
2. Fashion Design - Fashion designers can collaborate with sneaker companies to create unique, one-of-a-kind designs that appeal to both sneakerheads and fashion enthusiasts.
3. Outdoor Apparel - Outdoor apparel companies can create matching apparel collections to go along with sneaker releases, providing customers with complete winter outfit options.
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