Off-White Joins Nike on a New Air Force 1 Mid Sneaker
References: highsnobiety
Off-White works in collaboration with Nike to continue their ongoing partnership and this time around, the two highlight the classic Air Force 1 Mid sneakers. The upper is made with a smooth buttery soft leather material with a bright yellow detail for contrast against the white base for contrast.
Other defining details include the roping that stretches from the lace system and features the iconic industrial tag true to Off-White. More branding for the streetwear giant can be seen on the upper paneling. It all rests on top of the shoe's slightly raised sole unit complete with the brand's Air Unit and spikes at the bottom for a textural and dynamic look. There is also a unique grim reaper motif embroidered along the heel.
Image Credit: Nike
Other defining details include the roping that stretches from the lace system and features the iconic industrial tag true to Off-White. More branding for the streetwear giant can be seen on the upper paneling. It all rests on top of the shoe's slightly raised sole unit complete with the brand's Air Unit and spikes at the bottom for a textural and dynamic look. There is also a unique grim reaper motif embroidered along the heel.
Image Credit: Nike
Trend Themes
1. Collaborative Sneakers - The collaboration between Off-White and Nike on the Air Force 1 Mid sneakers showcases the potential for unique design partnerships in the footwear industry.
2. Textural Sneakers - The textural and dynamic look of the Air Force 1 Mid sneakers, with its raised sole unit and spikes, taps into the trend of incorporating tactile elements into shoe designs.
3. Branded Sneakers - The Off-White branding on the upper paneling of the Air Force 1 Mid sneakers exemplifies the growing trend of using branding as a statement in streetwear.
Industry Implications
1. Footwear Industry - The collaboration between Off-White and Nike on the Air Force 1 Mid sneakers presents an opportunity for other footwear brands to explore partnerships to create unique and desirable products.
2. Fashion Industry - The incorporation of textural elements and branding in the Air Force 1 Mid sneakers demonstrates potential disruptive innovation opportunities for fashion brands looking to push boundaries and create visually striking designs.
3. Streetwear Industry - The Off-White collaboration with Nike on the Air Force 1 Mid sneakers highlights the potential for streetwear brands to leverage partnerships and branding to create highly sought-after and collectible products.
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