Away's 'Terminal A' Pop-Up Simulates a Fun Travel Experience
Laura McQuarrie — August 2, 2018 — World
References: awaytravel & forbes
Packing a suitcase can be a stressful and unpleasant experience for some travelers but Away is hoping to get consumers to see packing in a new light at its airport-style pop-up called 'Terminal A.'
The entire pop-up is designed to emulate the airport experience but in a way that's enjoyable and free from frustration. After lining up at the check-in counter to pick up a passport and boarding pass, visitors have the option to purchase one of Away's innovative suitcases, get them customized and take advantage of a discount from Lyft for their next ride to the airport.
Away's Terminal A also features a humorous departures board, an airport security section with fun descriptions of items that travelers put in bins and a newsstand that offers exclusive accessories.
The entire pop-up is designed to emulate the airport experience but in a way that's enjoyable and free from frustration. After lining up at the check-in counter to pick up a passport and boarding pass, visitors have the option to purchase one of Away's innovative suitcases, get them customized and take advantage of a discount from Lyft for their next ride to the airport.
Away's Terminal A also features a humorous departures board, an airport security section with fun descriptions of items that travelers put in bins and a newsstand that offers exclusive accessories.
Trend Themes
1. Travel-themed Pop-ups - Creating immersive spaces that simulate travel experiences to enhance the shopping process.
2. Customizable Luggage - Offering luggage items that can be personalized and adapted to users' preferences and needs.
3. Retailtainment - Blending retail and entertainment to provide unique and engaging shopping experiences.
Industry Implications
1. Travel Retail - Creating airport-style pop-up shops and immersive experiences for travelers to enhance the shopping process.
2. Luggage Manufacturers - Developing innovative luggage items that can be customized and personalized to users' needs and preferences.
3. Retail - Integrating entertainment elements into brick-and-mortar stores to provide unique and engaging shopping experiences for customers.
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