Tenka Torimatsu is Offering Karaage Based on Kamen Joshi's Sweat
References: en.rocketnews24 & thedailymeal
For anyone who's ever been eating a piece of fried chicken and thought, "This would be better if it tasted like a J-pop girl band's sweat," Tenka Torimatsu has delivered. The Japanese take-out restaurant chain has announced that it will offer karaage (Japanese fried chicken) that tastes like sweat.
The new karaage flavor is being released in collaboration with Kamen Joshi, an idol group in Japan's flourishing pop music scene known for their high energy shows and old-school hockey goalie masks.
To be sure, the karaage doesn't contain any actual sweat. Rather, Tenka Torimatsu has used salt, lemon juice, and cheese to recreate the sweaty flavor. There are hints that the campaign is somewhat tongue-in-cheek, as the fried chicken morsels won't likely taste as nauseous as the concept makes them out to be.
The new karaage flavor is being released in collaboration with Kamen Joshi, an idol group in Japan's flourishing pop music scene known for their high energy shows and old-school hockey goalie masks.
To be sure, the karaage doesn't contain any actual sweat. Rather, Tenka Torimatsu has used salt, lemon juice, and cheese to recreate the sweaty flavor. There are hints that the campaign is somewhat tongue-in-cheek, as the fried chicken morsels won't likely taste as nauseous as the concept makes them out to be.
Trend Themes
1. Flavored Food Trend - Opportunity for food companies to innovate and create unique flavor profiles for unconventional food items, appealing to adventurous eaters.
2. Collaborative Marketing Trend - Opportunity for brands to collaborate with popular figures or influencers in the entertainment industry to create unique and attention-grabbing marketing campaigns.
3. Experiential Dining Trend - Opportunity for restaurants to offer unique and memorable dining experiences by incorporating unusual flavors and concepts into their menu.
Industry Implications
1. Food and Beverage Industry - Disruptive innovation opportunity to explore unconventional flavor combinations and cater to niche markets.
2. Entertainment Industry - Disruptive innovation opportunity to leverage collaborations with food brands to create unique products and capture audience attention.
3. Restaurant Industry - Disruptive innovation opportunity to introduce unconventional flavor profiles and create buzzworthy dining experiences.
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