The Templex Tempered Glass Campaign Withstands Even the Roughest Playtime
Meghan Young — September 6, 2012 — Marketing
References: feedback.pe & ibelieveinadv
It is hard to tell whether the children starring in the Templex Tempered Glass campaign are remorseful over their carelessness or disappointed that the window didn't shatter dramatically. It is more likely that they are sad their toys have been destroyed by the resilient top-of-the-line glass.
The Templex Tempered Glass campaign was conceived and executed by Feedback, an ad agency based in Lima, Peru. Art directed by Luis Chávez with creative direction by Martín Matos and Holman Ciudad, the images of the print ads make it easy to forget about windows and focus on the cute expressions of the children. Of course, it also demonstrates how little worry people will have to have over this tempered glass. It will give people the peace of mind to focus on what really matters.
The Templex Tempered Glass campaign was conceived and executed by Feedback, an ad agency based in Lima, Peru. Art directed by Luis Chávez with creative direction by Martín Matos and Holman Ciudad, the images of the print ads make it easy to forget about windows and focus on the cute expressions of the children. Of course, it also demonstrates how little worry people will have to have over this tempered glass. It will give people the peace of mind to focus on what really matters.
Trend Themes
1. Child-proof Windows - The trend toward child-proof windows presents opportunities for companies to create innovative and durable glass products that can withstand rough playtime.
2. Resilient Glass - The use of resilient and top-of-the-line glass in advertising campaigns showcases the growing demand for strong and durable materials, opening opportunities for companies to develop disruptive glass technologies.
3. Peace of Mind Products - The focus on providing peace of mind through durable glass products demonstrates the trend of consumers seeking products that offer safety and security, creating opportunities for companies to develop innovative solutions for various industries.
Industry Implications
1. Advertising - The Templex Tempered Glass campaign highlights the potential for disruptive innovation in the advertising industry by showcasing the strength and resilience of tempered glass.
2. Glass Manufacturing - The demand for resilient glass products presents a disruptive innovation opportunity for the glass manufacturing industry to develop stronger and more durable materials.
3. Toy Industry - The destruction of toys in the Templex Tempered Glass campaign suggests an opportunity for the toy industry to explore partnerships or collaborations with glass manufacturers to create child-proof toys using resilient glass materials.
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