These TED Ads Efficiently Show the Effect of Ideas
Kyle Towers — March 30, 2013 — Marketing
References: ted & creativecriminals
This series of TED ads is executed exceptionally well. It uses famous historical icons and displays how their ideas and visions inspired large masses of people.
The historical icons that are used in this TED ad include Martin Luther King, Evita and John Lennon. The concept is achieved by comparing statues of these great people to machines in a factory. As groups of people pass through the machine by way of conveyor built, they become better as a result. For example, after separate groups of black and white people pass through Martin Luther King's head they become mixed together as one person.
This campaign speaks volumes of just what ideas can do to people and is in line with TED's slogan of "Ideas worth spreading."
The historical icons that are used in this TED ad include Martin Luther King, Evita and John Lennon. The concept is achieved by comparing statues of these great people to machines in a factory. As groups of people pass through the machine by way of conveyor built, they become better as a result. For example, after separate groups of black and white people pass through Martin Luther King's head they become mixed together as one person.
This campaign speaks volumes of just what ideas can do to people and is in line with TED's slogan of "Ideas worth spreading."
Trend Themes
1. Historical Figure Contribution - Opportunity to highlight the impact of historical figures' ideas and visions on a large scale.
2. TED Ads - Growing trend of using creative advertisements to effectively communicate ideas.
3. Factory-inspired Concept - Emerging trend of using manufacturing imagery to demonstrate the transformative power of ideas.
Industry Implications
1. Advertising - Disruptive innovation opportunity for agencies to create impactful ads that showcase the influence of ideas.
2. Education - Opportunity for educational institutions to incorporate historical examples to inspire and motivate students.
3. Entertainment - Innovative idea for film and television productions to depict how historical figures' ideas can impact society.
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