Lost Management Cities Unveils Its Sleek New Active Gear Collection
Niko Pajkovic — March 9, 2022 — Fashion
References: m.en.layerstore.kr & hypebeast
South Korean fashion label Lost Management Cities has launched its first Active Gear collection for Spring/Summer 2022. The new offering focuses on outdoor technical performance while still delivering the brand's signature contemporary look.
The launch of the new capsule was accompanied by a beautifully shot lookbook, which features models wearing the new pieces while hiking through mountains. Notable items in the lookbook include shell jackets, areocool t-shirts, and climber shorts. In addition, many of the pieces, such as the Jersey t-shirts and windbreakers, come equipped with Coolon technology, an innovative material designed to maintain wearability during extreme shifts in temperature.
Rounding out the collection is a range of accessories, including 6-panel caps and bucket hats featuring 3-Layer W-Proof lining. The entire Active Gear collection is now available on Lost Management Cities website.
Image Credit: LMC
The launch of the new capsule was accompanied by a beautifully shot lookbook, which features models wearing the new pieces while hiking through mountains. Notable items in the lookbook include shell jackets, areocool t-shirts, and climber shorts. In addition, many of the pieces, such as the Jersey t-shirts and windbreakers, come equipped with Coolon technology, an innovative material designed to maintain wearability during extreme shifts in temperature.
Rounding out the collection is a range of accessories, including 6-panel caps and bucket hats featuring 3-Layer W-Proof lining. The entire Active Gear collection is now available on Lost Management Cities website.
Image Credit: LMC
Trend Themes
1. Utility-focused Apparel - Creating apparel with a focus on technical performance for outdoor activities while maintaining a sleek look is a disruptive innovation opportunity in the fashion industry.
2. Innovative Materials - Developing new materials such as Coolon technology that provide innovative benefits such as maintaining wearability during extreme shifts in temperature is a disruptive innovation opportunity in the textile industry.
3. Outdoor Adventure Gear - Expanding product offerings to include outdoor adventure gear such as climber shorts and shell jackets is a disruptive innovation opportunity in the sporting goods industry.
Industry Implications
1. Fashion - Creating a new product line that is designed for both fashion and function is a disruptive innovation opportunity in the fashion industry.
2. Textile - Incorporating innovative materials that provide unique benefits into clothing is a disruptive innovation opportunity in the textile industry.
3. Sporting Goods - Expanding product offerings to include apparel and gear designed for outdoor activities is a disruptive innovation opportunity in the sporting goods industry.
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