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Wilderness-Themed Spring Outdoor Apparel

Clean the Sky - Positive Eco Trends & Breakthroughs

Working Class Heroes Highlights Snow Peak for SS22

— April 8, 2022 — Lifestyle
Cumbria-based retail label Working Class Heroes centers its attention on the great outdoors with a spotlight on the Japanese outerwear label Snow Peak for the Spring/Summer 2022 season. Some of the notable items in the range include the orange Light Mountain Cloth Park which has a drawcord around the hem, a drawstring by the heel, and elasticated cuffs - all of which are functional for any outdoor purpose.

This is followed by a subtle option of the Sage tonal Light Mountain Cloth Jacket. The rest of the collection includes the new colorways of the Salomon XT-4 shoes in a blend of Funigreek Tobacco Brown and Rainy Day or the Evening Primrose and Mint Lead Lolite. Both iterations are complete with the notable quick lace fastening and Agile Chassis System.

Image Credit: Working Class Heroes
Trend Themes
1. Outdoor Apparel - Disruptive innovation opportunity: integrate smart technology to enhance functionality and safety features in outdoor apparel.
2. Functional Design - Disruptive innovation opportunity: create environmentally-friendly and sustainable materials that align with the functional design of outdoor apparel.
3. Ethical Fashion - Disruptive innovation opportunity: implement ethical and fair trade practices in the production and supply chain of outdoor apparel.
Industry Implications
1. Apparel and Fashion - Disruptive innovation opportunity: collaborate with technology companies or sustainable material producers to create innovative and functional outdoor apparel.
2. Outdoor Recreation - Disruptive innovation opportunity: introduce new experiences that align with the functionality and design of outdoor apparel, such as guided nature tours or adventure sports.
3. Retail and E-commerce - Disruptive innovation opportunity: leverage e-commerce technologies and platforms to expand the availability and distribution of functional outdoor apparel worldwide.
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