South2 West8 Delivers a Range of Utility Seasonal Designs
References: go.hsnob.co & highsnobiety
Fashion label South2 West8 introduces a new collection for the season full of lightweight summer jackets that fuse elements of luxury style and utility sensibilities. This utilizes materials including sheer mesh and is inspired by fly-fishing, which explores technical shapes.
This includes cropped silhouettes that are made to repel water whilst going through different pockets of rivers that extend out to make room for bait, hooks, and much more. These functional components are then elevated to double as a styling sensibility as well. One of the standout items in the new range is the River Trek jacket which is a lightweight camo design that rests right at the waist and high at the neck. Another notable item is the Bush Trek jacket which is transparent and full of pockets.
Image Credit: SSENSE
This includes cropped silhouettes that are made to repel water whilst going through different pockets of rivers that extend out to make room for bait, hooks, and much more. These functional components are then elevated to double as a styling sensibility as well. One of the standout items in the new range is the River Trek jacket which is a lightweight camo design that rests right at the waist and high at the neck. Another notable item is the Bush Trek jacket which is transparent and full of pockets.
Image Credit: SSENSE
Trend Themes
1. Utility-inspired Summer Jackets - The fusion of luxury style and utility sensibilities in lightweight summer jackets is a potential disruptive innovation opportunity.
2. Cropped Silhouettes with Functional Components - Making room for bait, hooks, and much more while wearing lightweight summer jackets could be a potential disruptive innovation opportunity.
3. Transparent Jackets with Pockets - Creating transparent jackets with functional pockets is a potential disruptive innovation opportunity.
Industry Implications
1. Fashion Industry - The fashion industry can leverage utility inspirations to add functional components to luxury designs in summer jackets.
2. Outdoor Industry - The outdoor industry can leverage the transparent and utility features of summer jackets to appeal to fly-fishing enthusiasts.
3. Sporting Goods Industry - The sporting goods industry can potentially integrate the functional components of summer jackets with utility features into their product lines for fishing and outdoor activities.
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