The Nike Tech Pack Lookbook Captures Candid Moments With Star Athletes
Rahul Kalvapalle — August 28, 2014 — Lifestyle
The Nike Tech Pack Lookbook features candid shots of several star Nike athletes spanning an array of different sports, and includes honest discussions on how the athletes lead their lives in their high-pressure environment and maintain a balance between their sport and their personal lives. The athletes offer a rare peek into their lives as they talk about how they try and continually raise the bar in their chosen sport.
The Nike Tech Pack Lookbook complements the Fall 2014 Nike Tech Pack Collection, which offers classic silhouettes in a modern package, with increased functionality and high-performance attributes.
The athletes featured in the lookbook include tennis superstars Rafael Nadal and Serena Williams, soccer player Kevin Prince-Boateng and Swedish pole-vault hotshot Angelica Bengtsson.
The Nike Tech Pack Lookbook complements the Fall 2014 Nike Tech Pack Collection, which offers classic silhouettes in a modern package, with increased functionality and high-performance attributes.
The athletes featured in the lookbook include tennis superstars Rafael Nadal and Serena Williams, soccer player Kevin Prince-Boateng and Swedish pole-vault hotshot Angelica Bengtsson.
Trend Themes
1. Athlete Lifestyle Documentaries - Capturing honest and candid moments of athletes in their daily lives offers opportunities to create documentaries that provide insights beyond the field.
2. Performance-enhancing Sports Gear - As athletes constantly aim to raise their bar, there are opportunities to create high-performance sports gear with increased functionality.
3. Social Media Influencer Marketing in Sports - Featuring star athletes in candid images and stories on social media can help elevate their personal brand and create marketing opportunities for businesses.
Industry Implications
1. Sportswear - Creating innovative sportswear with high-performance attributes can help athletes raise their game and stand out in the market.
2. Film and Entertainment - Documenting athlete's daily lives and creating honest narratives provides opportunities to create compelling documentaries that promote the sport, athletes, and their brands.
3. Marketing and Advertising - Collaborating with star athletes and featuring their stories on social media offers marketing and advertising opportunities for businesses to reach their audiences.
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