Tech and Fashion Collide at the Diane Von Furstenberg Show
Jennifer Paul — February 16, 2014 — Fashion
Fashion designer Diane von Furstenberg paid homage to the power of tech and fashion at this year's New York Fashion Week. The iconic designer celebrated 40 years of her memorable wrap dresses at her show on Sunday. The celebration included the future of fashion and technology.
DVF and American Express Unstaged provided 24-hour live streams of the event for card members. People could also use the hashtag #amexunstaged to unlock backstage features. The features included video interviews with DVF herself and St.Vincent, the band that played in the background during the fashion show.
The event was hosted by Coco Rocha and Cat Deely. Diane hosted the first ever shoppable Google+ Hangout and was also the first designer to send Google Glass down the runway. The designer adds that her brand has a lot of tech-inspired ideas in mind for future collections and shows. The secrets haven't been revealed just yet but we can only imagine what she will think of next.
DVF and American Express Unstaged provided 24-hour live streams of the event for card members. People could also use the hashtag #amexunstaged to unlock backstage features. The features included video interviews with DVF herself and St.Vincent, the band that played in the background during the fashion show.
The event was hosted by Coco Rocha and Cat Deely. Diane hosted the first ever shoppable Google+ Hangout and was also the first designer to send Google Glass down the runway. The designer adds that her brand has a lot of tech-inspired ideas in mind for future collections and shows. The secrets haven't been revealed just yet but we can only imagine what she will think of next.
Trend Themes
1. Tech-infused Runway Shows - The integration of technology into fashion shows opens up opportunities for immersive and interactive experiences.
2. Live Streaming Fashion Events - The use of live streaming platforms allows fashion brands to reach a wider audience and engage with viewers in real-time.
3. Wearable Technology in Fashion - The inclusion of wearable tech, such as Google Glass, in runway shows paves the way for innovative and futuristic fashion designs.
Industry Implications
1. Fashion - Fashion brands can leverage technology to create unique and memorable experiences for their audience.
2. Technology - The convergence of fashion and technology presents opportunities for the development of new wearable tech products and applications.
3. Media and Entertainment - Live streaming fashion events open up new avenues for partnerships and collaborations between fashion brands and media platforms.
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