Wise Mouth's Teas from Health Draw Inspiration from Chinese Medicine
Laura McQuarrie — July 26, 2017 — Lifestyle
References: wise-mouth & bevnet
For the creation of is bottled tea beverages, 'Wise Mouth' is a brand that looks to the past for inspiration. Specifically, the brand pulls wisdom from ancient Chinese medicine to craft revitalizing drinks like Long Life Ginger Pu-Erh Tea and Chrysanthemum Romance Tea.
True to tradition, the beverages are made with simple ingredients. In the case of the calming, yet energizing, Cranberry Jasmine Green Tea, the product is made with water, tart cranberries, dried jujube, dried green jasmine tea leaves, dried goji berries and crystallized brown sugar as a sweetener.
As well as taking inspiration from medicinal Chinese remedies, each beverages is attached to a story that tells more about Wise Mouth owner and founder Lei Nichols, who learned about Chinese tea from her parents and grandparents.
True to tradition, the beverages are made with simple ingredients. In the case of the calming, yet energizing, Cranberry Jasmine Green Tea, the product is made with water, tart cranberries, dried jujube, dried green jasmine tea leaves, dried goji berries and crystallized brown sugar as a sweetener.
As well as taking inspiration from medicinal Chinese remedies, each beverages is attached to a story that tells more about Wise Mouth owner and founder Lei Nichols, who learned about Chinese tea from her parents and grandparents.
Trend Themes
1. Remedy-based Beverages - Opportunity for companies to create health drinks based on traditional medicine ingredients.
2. Storytelling Branding - Opportunity for brands to attach a story to their products, adding a personal touch.
3. Simple Ingredient Products - Opportunity for companies to embrace simplicity and create products with minimal ingredients.
Industry Implications
1. Tea Industry - The tea industry can capitalize on the trend and offer new products based on traditional medicinal ingredients.
2. Health Food Industry - Health food industry can create new product lines based on traditional medicinal ingredients for health-conscious consumers.
3. Beverage Industry - The beverage industry has the opportunity to bring new products to market by highlighting simple ingredients and remedies derived from ancient Chinese medicine.
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