CogniTea's Tea for Health Naturally Enhances Mental Focus & Productivity
Laura McQuarrie — October 2, 2014 — Lifestyle
CogniTea is a unique brand of tea for health that puts its focus on boosting mental clarity in the same way caffeinated or energy drinks do, but without the nasty side effects. Tea in general is pretty great for your overall wellness, but what gives CogniTea the edge is that it is packed with up to ten times the amount of L-Theanine that can be found in green tea, which keeps you alert, but calm.
The tea is made up of a blend of 11 organic ingredients, which includes ginseng, guarana seeds, goji berries, stevia as well as yerba mate, guayusa, black tea and peppermint leaves. Alone, these ingredients are probably nothing too unusual for the average tea drinker, but the combination is what makes the tea so powerful. CogniTea sells its tea bags in variety of multi-pack sizes and also makes them available as monthly subscriptions.
The tea is made up of a blend of 11 organic ingredients, which includes ginseng, guarana seeds, goji berries, stevia as well as yerba mate, guayusa, black tea and peppermint leaves. Alone, these ingredients are probably nothing too unusual for the average tea drinker, but the combination is what makes the tea so powerful. CogniTea sells its tea bags in variety of multi-pack sizes and also makes them available as monthly subscriptions.
Trend Themes
1. Energy-boosting Tea - Opportunity for disruptive innovation in the beverage industry by creating more tea blends that enhance mental focus and productivity.
2. L-theanine - Opportunity for disruptive innovation in the supplement industry by developing products with higher concentrations of L-Theanine for mental clarity and calmness.
3. Subscription Services - Opportunity for disruptive innovation in the retail industry by offering tea subscriptions for convenient and regular access to energy-boosting teas.
Industry Implications
1. Beverage - The beverage industry can explore the possibility of creating more innovative tea products that provide mental benefits and rival energy drinks.
2. Supplement - The supplement industry can capitalize on the benefits of L-Theanine by developing new products that enhance mental focus and promote calmness.
3. Retail - The retail industry can tap into the growing demand for energy-boosting teas by offering subscription services that provide convenience and variety to consumers.
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