The Teabox Brand Aimed to Revolutionize This Historical Beverage
Mishal Omar — January 24, 2017 — Lifestyle
References: pentagram & packagingoftheworld
These tea box sets come together to form a collection that seeks to "revolutionize the experience of one of the oldest drinks in history," and it does so by offering a contemporary brand identity to go along with the classic nature of the tea itself.
The Teabox brand's visual identity was designed by the creative agency Pentagram. The sets vary in color, but what they all have in common is a subtle, minimalist design. Each tea box set contains a symbol that represents the tea that makes up its contents, including black, green, white, oolong, chai and a box that contains a variety.
This brand offers a contemporary design and fuses it with the history of the teas it offers, thereby standing out in a booming market.
The Teabox brand's visual identity was designed by the creative agency Pentagram. The sets vary in color, but what they all have in common is a subtle, minimalist design. Each tea box set contains a symbol that represents the tea that makes up its contents, including black, green, white, oolong, chai and a box that contains a variety.
This brand offers a contemporary design and fuses it with the history of the teas it offers, thereby standing out in a booming market.
Trend Themes
1. Minimalist Design - Opportunity for innovative packaging design that focuses on simplicity and minimalism.
2. Contemporary Brand Identity - Opportunity to create modern brand identities for traditional products, combining old and new elements.
3. Symbolic Representation - Opportunity to incorporate symbolic representations on packaging to enhance the consumer experience.
Industry Implications
1. Tea Packaging - Opportunity for tea packaging companies to capitalize on the demand for minimalist design in tea box sets.
2. Creative Agencies - Opportunity for creative agencies to specialize in designing contemporary brand identities for traditional products.
3. Beverage Industry - Opportunity for the beverage industry to explore symbolic representation in packaging design to differentiate their products.
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