These Tazo Tea Blends Include Four New Products
Michael Hemsworth — July 29, 2020 — Marketing
The Tazo tea blends product range has been expanded by the Unilever-owned brand to offer a variety of flavor infusions that help to support consumer interests and flavor preferences. The products include two new mixology-inspired concentrates in Berry Hibiscus Margarita and Ginger Lime Moscow Mule, which are positioned as being great alcohol-free options for consumers to choose. A series of energy management teas including Energize and Dream have also been launched to help support the overall wellness of consumers with premium ingredients.
The new Tazo tea blends products will be available at a starting price point of $3.99 each and are set to launch in August. The concentrates will be available at Walmart, while the Dream and Energize blends will be found at grocery stores as well as online.
The new Tazo tea blends products will be available at a starting price point of $3.99 each and are set to launch in August. The concentrates will be available at Walmart, while the Dream and Energize blends will be found at grocery stores as well as online.
Trend Themes
1. Cocktail-inspired Beverages - Companies can create cocktail-inspired products, offering consumers alcohol-free versions that mimic popular cocktails in taste and experience.
2. Functional Teas - Brands can create teas that promote wellness and energy management, using premium ingredients that appeal to health-conscious consumers.
3. Product Innovation - With the expansion of Tazo's tea blend product range, companies can aim to innovate by offering unique flavor infusions and new, trendy product lines.
Industry Implications
1. Tea Industry - Tea companies can create flavor-infused blends that cater to different consumer preferences and interests, in line with Tazo's latest product offerings.
2. Beverage Industry - Innovative beverage companies can create new product lines that offer functional benefits, such as energy management and wellness support, like Tazo's Energize and Dream blends.
3. Retail Industry - Retailers can stock up on cocktail-inspired tea concentrates like Tazo's Berry Hibiscus Margarita and Ginger Lime Moscow Mule to offer non-alcoholic options for consumers looking to avoid liquor.
5
Score
Popularity
Activity
Freshness
