Maurizio Cattelan Brings the Headless Horse to Life
Tisah Tucknott — June 10, 2009 — Unique
References: designboom & gearfuse
Maurizio Cattelan has created a headless horse mantle to express his taxidermy talents.
This weird wall mount has people wondering about the meaning behind this hanging horse.
If you want to see this headless horse taxidermy, it is being shown at a modern art museum called Punta Della Dogana, Venice's newest contemporary art gallery.
Implications - Society is drawn to the unusual and the bizarre. For good or ill, this lends itself towards advertising that boldly steps away from the commonplace or the expected. Exhibits like these definitely would make for an interesting guerrilla ad campaign, not the least because they would be sure to get passersby talking and would rapidly spread across the Internet. Take note aspiring marketing geniuses: it's always a good idea to think outside the box.
This weird wall mount has people wondering about the meaning behind this hanging horse.
If you want to see this headless horse taxidermy, it is being shown at a modern art museum called Punta Della Dogana, Venice's newest contemporary art gallery.
Implications - Society is drawn to the unusual and the bizarre. For good or ill, this lends itself towards advertising that boldly steps away from the commonplace or the expected. Exhibits like these definitely would make for an interesting guerrilla ad campaign, not the least because they would be sure to get passersby talking and would rapidly spread across the Internet. Take note aspiring marketing geniuses: it's always a good idea to think outside the box.
Trend Themes
1. Unconventional Taxidermy - Maurizio Cattelan's headless horse mantle challenges traditional taxidermy practices.
2. Shockvertising - Bold and unconventional advertising campaigns can capture attention and evoke discussion.
3. Weird Art Installations - Society is drawn to unusual and bizarre art installations, providing opportunities for artists to push boundaries and create new experiences.
Industry Implications
1. Fine Arts - Taxidermy and art installations like Cattelan's provide opportunities for disruption in the fine arts industry.
2. Advertising - Unconventional advertising and guerrilla marketing are becoming more popular in today's society.
3. Museums and Exhibitions - Exhibitions featuring unusual and thought-provoking installations, such as Punta Della Dogana's contemporary art gallery, are becoming more popular and provide opportunities for disruptive displays.
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