Maybelline's TattooStudio Brow Tint Pen Mimics Microblading
Laura McQuarrie — May 25, 2018 — Fashion
References: maybelline & refinery29
Unlike most eyebrow cosmetics that feature tapered tips, Maybelline's new TattooStudio Brow Tint Pen boasts a multi-pronged design that can be used to comb the product's pigment into natural, hair-like strokes.
Recently, microblading, or semi-permanent face tattooing, has become extremely popular within the world of beauty, especially as consumers want the look of natural, full eyebrows that also happen to be low-maintenance. Mabelline's uniquely shaped TattooStudio Brow Tint Pen mimics the way that microblading naturally helps to define the brows and fill in any gaps between individual hairs but in a non-invasive and pain-free way.
The eyebrow-perfecting pen from Maybelline is offered in a range of shades, including Blonde to Deep Brown, which provide long-lasting coverage for up to 24 hours that's both smudge-proof and transfer-proof.
Recently, microblading, or semi-permanent face tattooing, has become extremely popular within the world of beauty, especially as consumers want the look of natural, full eyebrows that also happen to be low-maintenance. Mabelline's uniquely shaped TattooStudio Brow Tint Pen mimics the way that microblading naturally helps to define the brows and fill in any gaps between individual hairs but in a non-invasive and pain-free way.
The eyebrow-perfecting pen from Maybelline is offered in a range of shades, including Blonde to Deep Brown, which provide long-lasting coverage for up to 24 hours that's both smudge-proof and transfer-proof.
Trend Themes
1. Multi-pronged Eyebrow Products - The trend towards multi-pronged eyebrow products like Maybelline's TattooStudio Brow Tint Pen offer an opportunity to provide consumers with a more natural and low-maintenance alternative to microblading.
2. Natural and Low-maintenance Beauty Products - The growing popularity of microblading highlights a trend towards natural-looking and low-maintenance beauty products, which presents an opportunity for innovation in the beauty industry.
3. Semi-permanent Makeup - The rise of microblading and products like Maybelline's TattooStudio Brow Tint Pen signals a trend towards semi-permanent makeup that lasts longer than traditional makeup, creating opportunities for disruptive innovations in the cosmetics industry.
Industry Implications
1. Cosmetics - The cosmetics industry can capitalize on the growing trend towards natural-looking and low-maintenance beauty products, like Maybelline's TattooStudio Brow Tint Pen.
2. Beauty Services - As more consumers seek the benefits of semi-permanent makeup like microblading, the beauty services industry can innovate to provide more effective and affordable alternatives.
3. Tattooing - The popularity of microblading and other semi-permanent makeup techniques presents an opportunity for the tattooing industry to expand its offerings and appeal to a wider audience.
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