Tattoos of Truth by 'You & Me, The Royal We' Tells it Like it Is
Matt Ho — August 12, 2011 — Pop Culture
References: youandmetheroyalwe & heartymagazine
Among the many parodies of body ink, the Tattoos of Truth by Brooklyn design trio 'You & Me, The Royal We' is probably one of the funniest I've seen.
Tattoos of Truth exposes the truths of some of the most common ink work you'd see from traditional Americana style. For example, normally an image of a dagger or an eagle implies power and the meaning of pride behind it. But since some people tend to get inked for the sake of looking cool, You & Me, The Royal We decides to parody those individuals with messages behind the actual meaning of the tattoo. It's a very clever idea and concept that hilariously parodies stereotypical artwork and the truths behind it.
Tattoos of Truth exposes the truths of some of the most common ink work you'd see from traditional Americana style. For example, normally an image of a dagger or an eagle implies power and the meaning of pride behind it. But since some people tend to get inked for the sake of looking cool, You & Me, The Royal We decides to parody those individuals with messages behind the actual meaning of the tattoo. It's a very clever idea and concept that hilariously parodies stereotypical artwork and the truths behind it.
Trend Themes
1. Parody Tattoos - Disruptive innovation opportunity: Create a line of parody tattoos that mock common tattoo designs, providing a humorous twist on traditional artwork.
2. Inked Satire - Disruptive innovation opportunity: Develop a brand that specializes in satirical tattoos, using ironic and humorous messages to subvert the usual meanings associated with common tattoo designs.
3. Cynical Body Art - Disruptive innovation opportunity: Launch a collection of tattoos that embody a cynical perspective, challenging the superficial motivations behind getting inked and offering thought-provoking messages instead.
Industry Implications
1. Tattoo Parlors - Disruptive innovation opportunity: Tattoo studios can incorporate parody and satire as a unique service offering, attracting customers who are looking for unconventional and comedic tattoo experiences.
2. Art and Design - Disruptive innovation opportunity: Artists and designers can explore the realm of satire in tattooing, creating unique works that challenge traditional tattoo art while engaging audiences through humor and irony.
3. Advertising and Marketing - Disruptive innovation opportunity: Advertisers and marketers can collaborate with tattoo artists to create temporary cynical body ink campaigns that draw attention to social issues or satirize popular culture.
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