Bulleit Whiskey Teamed Up with Local Tattoo Artists to Create a "32-Foot Tattoo"
Laura McQuarrie — March 1, 2017 — Art & Design
References: bulleit & adsoftheworld
As part of The Bulleit Frontier Works Series, whiskey brand Bulleit invented a unique way to share tattoo art on the streets of Los Angeles. As the brand describes, it created the "first-ever 32-Foot Tattoo," which takes the form of a mural across Sunset and Hyperion.
This series involves engaging creative individuals in inventive projects, especially those who are "living and working on the modern cultural frontier." For this large-scale tattoo mural, 24 local tattoo artists were at the centerpiece of this stunt. Each artist involved in the creation of the 32-Foot Tattoo was assigned a small piece of the Bulleit label to showcase their distinctive style. As a whole, the unique mural comes together like the patchwork of a quilt and offers a diverse representation of the local tattoo scene in LA.
This series involves engaging creative individuals in inventive projects, especially those who are "living and working on the modern cultural frontier." For this large-scale tattoo mural, 24 local tattoo artists were at the centerpiece of this stunt. Each artist involved in the creation of the 32-Foot Tattoo was assigned a small piece of the Bulleit label to showcase their distinctive style. As a whole, the unique mural comes together like the patchwork of a quilt and offers a diverse representation of the local tattoo scene in LA.
Trend Themes
1. Street Art Collaborations - Opportunity for brands to collaborate with local street artists to create large-scale murals that showcase their distinctive styles.
2. Integration of Cultural Influences - Brands can incorporate elements of local culture, such as tattoo art, into their marketing campaigns to connect with a specific audience.
3. Interactive Advertising Stunts - Innovative brands can create unique and attention-grabbing advertising stunts, like the Bulleit 32-Foot Tattoo mural, to enhance brand visibility and engagement.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage companies can collaborate with artists and integrate art forms into their marketing strategies to create unique experiences for customers.
2. Street Art - Local street art scene can benefit from collaborations with brands, gaining exposure and showcasing their talent to a wider audience.
3. Marketing and Advertising - Marketing and advertising agencies can explore unconventional and interactive advertising stunts to help brands stand out in a competitive landscape.
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