Chipotle is Set to Open a New Burger Chain Called 'Tasty Made'
Katherine Pendrill — July 29, 2016 — Business
Chipotle recently confirmed that it will be opening a new burger chain called 'Tasty Made' in Lancaster, Ohio, later this year. While Chipotle is known for reinventing burritos for the modern consumer, now it hopes to do the same with burgers and French fries.
Much like other fast food restaurants, Chipotle's new burger concept will offer burgers, French fries and milkshakes. However, unlike other chains, Tasty Made will have a fairly limited menu that more closely resembles that of early fast food joints. The new restaurant will also follow Chipotle's commitment to using meat from animals raised without the use of hormones or antibiotics, preservative-free buns and other real ingredients. As started in a press release issued by the company: "We think there’s great strength in that original fast food model and wanted to create a restaurant built around that."
Much like other fast food restaurants, Chipotle's new burger concept will offer burgers, French fries and milkshakes. However, unlike other chains, Tasty Made will have a fairly limited menu that more closely resembles that of early fast food joints. The new restaurant will also follow Chipotle's commitment to using meat from animals raised without the use of hormones or antibiotics, preservative-free buns and other real ingredients. As started in a press release issued by the company: "We think there’s great strength in that original fast food model and wanted to create a restaurant built around that."
Trend Themes
1. Limited-menu Burger Chains - The rise of limited-menu burger chains present an opportunity for streamlined operations and a focus on quality ingredients.
2. Burger Reinvention - The expansion of burger chains, like Chipotle's 'Tasty Made,' highlights the potential for innovating and reimagining the classic burger.
3. Sustainable Fast Food - The commitment to using responsibly sourced ingredients by chains like Tasty Made opens up possibilities for sustainability-focused fast food concepts.
Industry Implications
1. Fast Food - The limited-menu burger trend can provide inspiration for traditional fast food chains to refresh their menus and operations.
2. Restaurant - The burger reinvention trend creates opportunities for new burger-focused restaurants to differentiate themselves and attract customers.
3. Sustainable Agriculture - The focus on using meat raised without hormones or antibiotics by burger chains like Tasty Made highlights the importance of sustainable agriculture practices in the food industry.
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