Smashburger's Chorizo Cheeseburger Was Created with Chef Rick Bayless
Laura McQuarrie — November 30, 2021 — Lifestyle
References: smashburger & prnewswire
Fast-casual restaurant Smashburger created the brand-new Chorizo Cheeseburger in collaboration with award-winning chef and restauranteur Chef Rick Bayless and this new menu item can now be found nationwide for a limited time. The Mexican-inspired burger is said to be full of bold and juicy flavors and it is made with Certified Angus Beef, V&V Supremo's spicy all-natural Mexican-style pork chorizo, layers of melted cheddar cheese, house-made jalapeño pico de gallo, lettuce and mayonnaise. The Hispanic-inspired menu item stacks all of these carefully selected ingredients on a spicy chipotle bun.
While the burger is available until February 15th, 2022, the brand is encouraging guests to make a donation to support the nonprofit Frontera Farmer Foundation, which was established by Bayless in 2003 with the intention of supporting small sustainable farmers in the Midwest.
While the burger is available until February 15th, 2022, the brand is encouraging guests to make a donation to support the nonprofit Frontera Farmer Foundation, which was established by Bayless in 2003 with the intention of supporting small sustainable farmers in the Midwest.
Trend Themes
1. Hispanic-inspired Fast Food - The rise of multiculturalism and the demand for new flavor experiences presents a disruptive innovation opportunity for fast food chains to create menu items inspired by foods from diverse cultures.
2. Celebrity Chef Collaborations - Partnering with well-known chefs to co-create limited-time menu items can generate excitement and media attention, as well as attract a wider range of customers to try new food offerings.
3. Sustainability in Food - Supporting sustainable agriculture and local farmers through charities and donations can appeal to eco-conscious consumers and align with socially responsible business practices.
Industry Implications
1. Fast-food Restaurants - Fast-food chains can take advantage of the demand for diverse flavor experiences and multiculturalism to co-create menu items with celebrity chefs and cater to a wider range of customers.
2. Celebrity Chef Restaurants - Celebrity chefs can leverage their brand recognition and culinary expertise to partner with fast-food chains and co-create limited-time menu items that appeal to a broader audience.
3. Food Charities - Supporting sustainable agriculture and local farmers through nonprofit organizations can attract socially conscious consumers and align with businesses that prioritize corporate social responsibility.
4.4
Score
Popularity
Activity
Freshness
