Taste Packaging Invites the Cook to Sew his Next Supper
Amelia Roblin — June 18, 2011 — Eco
References: samstevens & thedieline
With so many brands of microwave meals on the market, many people have completely lost touch with what they put into their bodies, so a project like Taste packaging really could not have come at a better time.
The driving force behind this product is the goal to get consumers cooking once again, by providing them with simple step-by-step instructions on how to make a variety of delicious plant-based dishes. All of the ingredients come wrapped separately and stored within the cardboard case, labeled by clear directions about how to put them all together.
When dinner is over, designer Sam Stevens wasn't content to have Taste packaging recycled immediately, so he's suggested that the brown corrugated paper receptacle be used as the perfect place to plant herbs, further encouraging intimate interaction with one's food and eco-friendly practices.
The driving force behind this product is the goal to get consumers cooking once again, by providing them with simple step-by-step instructions on how to make a variety of delicious plant-based dishes. All of the ingredients come wrapped separately and stored within the cardboard case, labeled by clear directions about how to put them all together.
When dinner is over, designer Sam Stevens wasn't content to have Taste packaging recycled immediately, so he's suggested that the brown corrugated paper receptacle be used as the perfect place to plant herbs, further encouraging intimate interaction with one's food and eco-friendly practices.
Trend Themes
1. Sustainable Food Packaging - The trend of reusable package planters presents an opportunity for businesses to develop sustainable food packaging solutions that can be repurposed after use.
2. DIY Meal Kits - The reusable package planters trend indicates a potential for businesses to create DIY meal kits that provide consumers with all the necessary ingredients and step-by-step instructions to cook meals at home.
3. Integrating Eco-friendly Practices - The concept of using the package as a planter highlights the opportunity for businesses in various industries to integrate eco-friendly practices into their product designs and encourage sustainable behavior.
Industry Implications
1. Food Packaging - The reusable package planters trend in food packaging industry can inspire companies to develop innovative and eco-friendly packaging solutions that can be repurposed after use.
2. Meal Kit Services - The DIY meal kits trend presents an opportunity for meal kit services to expand their offerings and provide consumers with all-in-one kits that promote cooking at home.
3. Home Gardening - The concept of using packaging as planters opens up opportunities for the home gardening industry to create products or accessories that are specifically designed for repurposing packaging materials for gardening purposes.
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