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Performance Product Retail Expansions

Clean the Sky - Positive Eco Trends & Breakthroughs

Gainful Products are Launching at Target in 11 Varieties

— April 12, 2023 — Lifestyle
Gainful performance products are being launched at Target as part of the brand's first exclusive retail expansion that promises to provide shoppers with an easy way to optimize their daily health and wellness.

The launch will include a total of 11 products in all, which Target shoppers can pick up and combine to achieve the right kind of regime for their needs. The products are priced ranging from $3.99 to $19.99, and include two protein bases along with four flavor boosters, three goal boosts, and several hydration and pre-workout products. The expansion is expected to drive more brand awareness amongst a wider segment of consumers.

Target commented on the launch of Gainful performance products into its locations saying, "Traditionally, American gym culture revolves around making #gains at the gym by packing on muscle, but Gainful will encourage Target guests across America to consider what they could gain from investing in personal performance nutrition. Whether you’re on a journey to gain power, confidence, speed or consistency, Gainful pledges to support people on their journey to feel, live and perform better each day
Trend Themes
1. Personalized Performance Products - Brands offering personalized and customizable performance products are disrupting the health and wellness industry.
2. Retail Exclusives - Companies partnering with retailers to offer exclusive products are disrupting traditional distribution channels.
3. Affordable Health and Wellness Solutions - Companies offering affordable, accessible health and wellness products are disrupting the industry by reaching a wider audience.
Industry Implications
1. Health and Wellness Retail - Retailers specializing in health and wellness products can disrupt the industry by offering personalized, exclusive, and affordable options.
2. Performance Nutrition - Companies offering personalized and customizable performance nutrition solutions can disrupt the traditional one-size-fits-all supplement market.
3. Fitness Industry - Fitness companies partnering with health and wellness brands to offer personalized nutrition solutions can disrupt the industry by providing a comprehensive approach to health and wellness for their clients.
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