The Target Anniversary Collection Revives Exclusive Collaborations
Laura McQuarrie — August 16, 2019 — Business
References: corporate.target & fashionista
Over the years, Target shoppers have enjoyed being able to purchase a variety of exclusive products from accessibly priced designer collaborations and fortunately for those who missed out on desired items the first time around, a Target Anniversary Collection is reviving nearly 300 favorite pieces. In Target’s 20th Anniversary Collection, which launches in the fall, consumers will be able to find everything from apparel and decor to kitchen staples that range in price from $7 to $160.
Some of the popular pieces that can once again be purchased through Target include the quirky and oversized heart bag by Erin Fetherston for Target, Marimekko for Target beach towels and plenty of products that are perfect for the back-to-school season like the colorful Hunter for Target backpacks.
Some of the popular pieces that can once again be purchased through Target include the quirky and oversized heart bag by Erin Fetherston for Target, Marimekko for Target beach towels and plenty of products that are perfect for the back-to-school season like the colorful Hunter for Target backpacks.
Trend Themes
1. Reissued Designer Collaborations - Reviving past designer collaborations provides an opportunity for retailers to capitalize on nostalgia and offer exclusive products to a new generation of consumers.
2. Target Anniversary Collection - Curating a collection of nearly 300 favorite pieces from past collaborations presents an opportunity for Target to create buzz, drive sales, and celebrate their 20th anniversary.
3. Affordable Designer Products - Offering accessibly priced designer collaboration products allows customers to experience luxury brands at a fraction of the cost, opening up new market segments for retailers.
Industry Implications
1. Retail - The retail industry can leverage reissued designer collaborations to attract customers, increase foot traffic, and generate additional revenue streams.
2. Fashion - Reviving past designer collaborations in the fashion industry provides an opportunity for brands to reintroduce popular designs, create limited-edition collections, and appeal to fashion-savvy consumers.
3. Home Decor - The home decor industry can benefit from reissued designer collaborations by offering consumers exclusive and stylish products that enhance their living spaces, while also driving brand awareness and sales.
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