Tanqueray Flor de Sevilla Brings a Taste of Seville to All Gin Drinkers
Justin Lam — April 9, 2018 — Lifestyle
References: thespiritsbusiness & thedrinksbusiness
Diageo's popular gin brand Tanqueray is set to release a new expression in the UK and Spain known as Tanqueray Flor de Sevilla. Bottled at 41.3% ABV, this new gin expression is crafted with oranges from Seville and is described as having a “tangy, sweet flavor, with notes of tangerine, juniper and coriander." The gin will first be introduced in these two European countries before being expanded into Canada and global travel channels in May.
According to Anita Robinson, European director for gin at Diageo, "Tanqueray Flor de Sevilla is something really new for the world of gin and reflects our love of innovating with flavor.” This expression is the first flavored release for Tanqueray and hopes to follow up on the success set by the brand's recently launched pre-mixed Tanqueray and tonic. Diageo hopes that Tanqueray Flor de Sevilla will become a staple liquor in bars and crafted the drink to bring a bit of Seville to drinkers around the world.
Image Credit: Tanqueray
According to Anita Robinson, European director for gin at Diageo, "Tanqueray Flor de Sevilla is something really new for the world of gin and reflects our love of innovating with flavor.” This expression is the first flavored release for Tanqueray and hopes to follow up on the success set by the brand's recently launched pre-mixed Tanqueray and tonic. Diageo hopes that Tanqueray Flor de Sevilla will become a staple liquor in bars and crafted the drink to bring a bit of Seville to drinkers around the world.
Image Credit: Tanqueray
Trend Themes
1. Flavored Gins - The release of Tanqueray Flor de Sevilla highlights the growing trend of flavored gins, providing opportunities for other brands to innovate with unique and exotic flavors.
2. Global Expansion - The expansion of Tanqueray Flor de Sevilla into Canada and global travel channels demonstrates the trend of gin brands seeking new markets and distribution channels to reach a wider consumer base.
3. Innovative Flavor Profiles - The creation of Tanqueray Flor de Sevilla with its tangy, sweet flavor showcases the trend of gin brands pushing boundaries and experimenting with unconventional ingredients to appeal to adventurous consumers.
Industry Implications
1. Alcoholic Beverages - The release of Tanqueray Flor de Sevilla and the growing popularity of flavored gins presents disruptive innovation opportunities for the alcoholic beverages industry to create new and exciting products.
2. Hospitality - Hotel bars, restaurants, and other establishments in the hospitality industry can leverage the trend of flavored gins to create unique cocktail menus and enhance their offerings with innovative and trendy gin-based beverages.
3. Distribution and Retail - The global expansion of Tanqueray Flor de Sevilla into new markets and distribution channels opens up opportunities for the distribution and retail industry to collaborate with gin brands and explore new sales channels.
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